Feedback on my new store

New Member
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Just started a month ago, got about 1.3k traffic through facebook and instagram ads, but no conversions. Is the problem my store?
Shopify Partner
1956 124 436

Hey Royal UV,

The "search landing page" is disabled in your case ie it does not redirects to "/search" when the "enter key" is pressed while placing the cursor on the search bar. Some other observations for your store to improve are mentioned below as follows:  

  1. "Site identification" can be better facilitated by adding a "favicon" to it.
  2. "Login" account is an efficient solution for information security and it helps in keeping a track of your order details as well.
  3. Any site can only be considered "trustworthy", provided, it constitutes full information about its origin, idea behind it, etc. So, for this purpose, an "About Us" section is a must in the site footer.
  4. "Vertical alignment" of the "footer links" is a must for a systematic footer view.
  5. Want better "customer connectivity" and an improved "customer association"! add Facebook. Instagram, Twitter etc to the site footer. for the same.
  6. The addition of the "Instagram gallery" helps to boost overall brand promotion.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  9. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Hoping that luck favors you with a lot of sales and conversions.

Neha :)


Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.

Hi @Thewyn,


There comes a high competition when it comes to online business. The store's look and feel, product price, product's credibility are some of the factors affecting the sale.  
As of now, I just went through your store and suggest you improve on the following points:

1. Add a Favicon: It helps in identifying your store and make your store stand out in the cluster of tabs opened in the browser.

2. Add slider images with CTA in order to let your customers know current offers, events if any, etc.

3. As you are dealing with a single product, Let customers know everything about the product. Design an appealing storefront displaying every possible thing. May go through the preview to get an idea:

4. The Header must be attractive enough to grab the visitor's interest. 

5. The presence of pages in the footer like shipping policy, return and refund policy, about is necessary. It helps to a value to your brand.


If you wish to go through the buyer's journey of an eCommerce store, go through the 5 min read:

In case you have any doubts, feel free to connect.





Shopify Expert
Skype: live:sarthakagarwal_5
Shopify Partner
2104 49 275



I just had look into your website. You have great and different thought to sell UV phone sanitizer.

-> Where you have provided your Facebook page link in your store? I am unable to find.If not, then you can provide the face book page link.

-> I suggest you can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site. Blog make better Your Website's SEO, Increase Traffic to Your Website through inbound links.
Otherwise, great work you have done on your website.

-> You can add vedio of your product in product page or home page.





Apps Developer Team |@Tuecus-Customer Dashboard
@Aliexpress Dropshipping & More
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Shopify Partner
3005 173 549

Hello @Thewyn,

Ads will help you to get a lot of traffic but to get conversions you have to make sure that your store is professional, engaging and interactive enough to capture visitors and convert them into paying customers. Well, your store looks good. Some addons that you need to do are:-


1. Being a single product store you should add a video of the product displaying the use of it. The video will help you to attract and engage visitors.

2. Add shipping policy, refund policy.

3. You should add web push notification. They are clickable rich content messages sent to your device by a website or a web app. It can be delivered to your device, mobile or desktop, even when the user is not on your website. It can be used in retargeting with push notifications include browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content and more.

4. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.


To implement these tools in your store you can install I am sure you will find it useful. 


Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Hi @Thewyn 


I am afraid the store could be the reason of low conversions, because the product itself is quite relevant to this period of time when sanitation comes first. 


-The homepage needs improvement. You want to give more information there. Add some images of how it works and the percentage of germs it kills. You can even add a little GIF video of how the phone is placed inside and being sanitized. 


-The Royal UV does not really tell anything about what you are selling. I understand it is to choose a brand name that is not being used by someone already, however, if possible try to choose one that would at least give an idea of what the site is all about. 


-Change the button colors from Debut default ones to black and yellow, since those are your brand colors. 


-Add a favicon 


-Enable accounts and implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer


-The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand on it? Does that mean the product is bad? 

Instead of giving discount for nothing, give them as rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.


The two features above can be simply added by apps. If you want to get 10 features at once with a couple of clicks, install Growave


Hopefully, I managed to help. If so, please let me know by liking this post. 


Good luck! 



Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here

Hi @Thewyn ,


I think you need to work on your store to make the user want to purchase. Below are some ways:


Featured Images: Use good quality featured banner images with interesting taglines to captivate user attention.


Mobile Score: Your google page speed score is only 43%. It should be above 70. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.



Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.


Product Images & Description: Product page design could be better and organized. it should be nicely spaced and visually appealing. Insert images into the carousel. Display the extended product details using tabs.


Use Videos To Engage Your Audience: It's worth to add brand video, or short clip on the features of the product to engage the visitor.

Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.

Live Chat Support: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers. So integrate live chat support on your website.


Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user. Also, add favicon on your website.

I hope my feedback will help you!!! If you have any questions, don’t hesitate to ask!!
Thank you!!!

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Your product is very special. I don't see it before and I guess many others don't know how it works. For such a high-valued product, you better market it like an intangible service. The natures are very similar. 


Increase transparency:

Since customers don't know how it works, you better make a demo video illustrate the process. Why is it better than alcohol? What are the benefits? How much risk can it reduce? Personally, I would use alcohol and paper to clean my phone since it's much cheaper. 


After-sales service:

If the device is out of order, can I get any warranty? if yes, how? If I buy something more expensive than my phone and it's going to break in a month, I would rather not buy it. The risk causing me trouble is high. 



Your about information is too brief. I won't give so much money to someone I don't know. It's not reliable, right?



Too blank. There is too little information regarding the product, customer reviews, etc. 


Contact Us

Only a form is available. You need to put in as much information as you can. Address, email, phone, map. A customer will make sure it's trustworthy before making the purchase.  


Since the coronavirus, more businesses are moving online. As a Shopify partner for 4 years, I am trying to see how I can further assist them to fix the traffic-but-no-sales problem. Can you help me to fill in the short form so that I can know more about your difficulties? I'm trying to see if I can bring something new to new merchants in the coronavirus hard time.


In return, we can give you early limited access to our future solution.

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