Hi there! Maggie, Shopify Expert here :)
Your homepage looks really good, however the first impression is that you are selling fitness programs or exercise plans, as your products are pushed to the bottom of the page. Consider adding featured products and collections to the top of the page, right below the hero image, so people can browse and shop. It should be the focus of the page, and move the masterclass copy info to the bottom of the homepage. It will significantly improve your conversion rate [sales].
Consider also renaming the "Products" on the collection page to something more SEO-friendly, like "fitness gear" or similar. It will give Google more info as to which search results to place you:
Almost all of your items are on sale - that can affect your credibility as retailer. People might not feel the discounts are genuine, or that they get real knock-off prices. Be very scarce with your discounts, and offer only 10% of products on sale at a time. People will then be more prone to buy items on sale.
You mention you process orders within 5-25 business days:
That's a seriously long time to process and ship the order - it doesn't account even the delivery time. Why is it so long? Almost 4 weeks to send the order out? Ideally you'd want to ship it the same day, or within 24 hours. All the online stores are trying to reduce the shipping times, as Amazon can now deliver the same day [yes, the SAME DAY delivery]. Consider switching the supplier/drophipper, as your business will suffer, you'll get negative feedback and no return business.
Aim to find a dropshipper who can process orders within 24-48 hours, and deliver them quickly. Alternatively, opt for working with a fulfillment center near you, so they can despatch and deliver the orders to your customers quicker.
FAQs page contains Shipping info - why not put this content on the Shipping page and cover other FAQs here?
Footer - consider adding your social media profiles here:
Your SEO score is 44/ 100:
Your Google snippet [meta title and meta description] is not defined yet:
Consider optimizing it further. At the moment, your website will have generic info displayed in the search results, which might not give you the best chance to stand out in the search results. Having a catchy Google snippet can help you connect with more people in Google and drive free and organic traffic, so make sure to optimize these values.
This snippet is very important, and it’s worth spending more time optimizing it. It’s often the first interaction with a potential new customer, as this snippet is displayed in Google search results. Make sure it’s inviting and irresistible so people click your listing once they see it. Otherwise Google might drop it as non-relevant to the search results, which will affect your traffic and SEO. Let me know if you’d need help writing irresistible, well converting Google snippets for your websit....
Here are a few guides that might help:
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve your free website audit here: https://www.rockpapercopy.com/audit/
Rock Paper Copy
Shopify Expert | Ecommerce SEO Wizard
Keep the below-listed points in mind for optimizing your store:
I hope the above suggestions help you appropriately.
Congratulations on your store page! It's quite well done. I like the theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!