Couple little things I'd add or change.
Overall you have done a pretty good job here and should be proud of yourself. Keep up the good work.
Since you have a single product store I would suggest you focus on the home page layout. Add some videos related to your product. It will create a classic home page. I wanted to get back to what it means to build a website. Of course, your homepage is the shop window for your e-commerce business. So, naturally, you want to build a “beautiful” website. However, as you’re selling just one product, you’ll really have to make the most of your page. In order to sell your single product, you have to know who your audience is. To have your single product succeed, it either has to be very unique or it has to be targeted towards a specific niche.
1. Make use of pop-ups to greet your customers. I would personally recommend you to go for a 45-sec-pop-up at the entry. Conversion rates for pop-ups are high and the most surprising discovery is that the pop up doesn't increase bounce rate at all. This is ample time for your audience to get hooked by your content, whilst also being quick enough to catch skimmers before they leave.
2. You can use web-push notifications. Web Browser Push Notification is undoubtedly an effective marketing communication channel and what sets this apart from other marketing methods is that it is not restricted to marketing and promotional purpose only. It can be used to deliver useful information, abandoned cart alerts, order status updates, product back-in-stock alerts, etc.
3. By providing links to your social media accounts, you can encourage shoppers to follow you and share your business and products with their friends and followers. This can increase your reach when marketing new products, announcing sales, or running special events. You can include links to your different social media accounts (like Facebook, Pinterest, and Instagram) on your storefront. These are typically displayed in your store's footer, but the location may vary depending on your theme. You can add loyalty points and referrals, it increases repeat purchase and customer lifetime value with points and rewards that give customers more reasons to return to your store. Encourage them to Share and Refer their friends to your store. It will help you to collect & display customer reviews, photos, and Q&A, to increase your trust as well as conversion rate. This will help in engaging your visitors and converting them into paying customers.
4. Give try to some engagement tools once you bring the traffic from ads you need to engage the traffic or else it will lead to a high bounce rate. Make use of advanced email marketing, loyalty rewards, reviews + Q&A, web push notifications, workflow automation, smart pop-ups, announcement bar, chatbot, product recommendations. Make use of artificial intelligence to reach your customers. I can suggest more if you need.
Hi there! Maggie, Shopify Expert here :)
Good looking store :) Consider optimizing the featured promo images for the conversion - add a CTA [call to action] such as 'Shop now' button to each one, and link to a relevant product or a collection:
It will make it easier for visitors to click to the item they like and buy, which will improve your conversion rate. Hope it helps!
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Shopify Expert | Ecommerce SEO Wizard
Nick here from Shopify.
Really great work on your store so far. It looks really clean and professional. There are a couple of small things which I would look to add to help take it to the next level. Let's take a look at them below:
Hopefully, this helps and points you in the right direction on your next steps!
All the best, Nick