Hi everyone! I recently started my online clothing store and would definitely appreciate some feedback on the website and what it has to offer. Any and all feedback is welcome
The website is: www.chicpulsefashion.com
Congratulations for your store!
Hope following suggestions will help you.
Congratulations on your store launch. I'm Richard, CRO Expert at PageFly #1 Shopify Page Builder. After a careful review of your store, I have some following comments on your home page:
1. Hero image: Hero image is the first thing that catches customers' eyes when they open your store, so the image has to be intriguing and concisely introduce your products. One good thing about your current hero image it stated "50% off", which can trigger the customers, but one weakness is it did not clearly say what products are on sale. Yes, "Beach fever collection" is on sale, but the customers might not know what is "Beach fever" the first time they enter your store. So I suggest you add explicitly the name of your product. For example, 50% off on "Beach fever bikini collection".
You can take a look at the hero image of Huda Beauty as an example. They not only have the illustration of highlighting powder and brush, but they also state it in text, which might be helpful for a newbie to make-up.
2. Your CTA button:
For now, you have multiple CTA buttons on your home page: Shop Collection, View All, Dive in. One page must have only one primary CTA button so it's clear for the customers of which action you want them to take. Also, the same styling should be applied to the button of the same content. At the moment, your CTA buttons are different, but they are all styled with white text, and black background.
You can refer to Shopify website https://www.shopify.com/. They only have one CTA throughout the page "Start free trial", and all the buttons are consistent in stying.
3. Feature more product types:
If you do not feature several product types, your customers might not even know you sell those products. For example, not until I see "Activewear" on your menu navigation did I know you also sell gymwear because gymwear is not featured at all on your home page. You should feature as many products as possible by displaying their photos, or you can also feature them in collections. For example, you can say "Shop our jumpsuits" or "Featured Top", then show the photos of the corresponding products.
You should change the name of the highlighted title to make it clearer
I hope this helps. For more tricks to increase conversion rate on your home page, you can take a look at this guide. I wish you all the best!
Hi @ChicPulse !
Welcome to Shopify and congrats on your store!
1. Work on your SEO - add more keywords.
2. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?
Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
3. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
4.The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
5. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.
6. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
7. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hi @ChicPulse welcome to Shopify family
Beautiful store. Congratulations on building your website I do have a few recommendations,
1. The website feels empty and lacks character, I think an addition of video to a landing page increases conversations by 80%. evaluate your competitor’s websites after browsing through a few of their websites, compare your findings to your own site.
2. Provide Clear navigation list out various sections of your site and link to them, this will help visitors with an overall understanding of the content you offer.
3. Branded video content is likely to take over consumers are 300% most likely to watch a video about a product rather than read a description
4. Add a section of frequently brought/suggested items this will increase the product value and it will be reviewed as well
5. Bigger images in your catalouge view product list with bigger images and hidden description can increase sales and will add brand value to your products
6. Ensure that every product has large images in the product view that zoom to fill the browser window.
7. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.
I hope this helps. Good Luck!
Hyde here from Shopify. Congratulations and welcome to the platform!
You've done a great job with your store, so I'm just looking at ways that you can make your site the best version of itself that it can be.
It's a new brand you're introducing to the world - so introduce yourself!
Create a robust About Us page to tell visitors the story and the idea that they're buying into. Tell them not just what your brand can do for them individually but how you hope to make tiny changes that will help the world and/or a community, one sale at a time.
Consider too who your target customer is. What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech?) There’s a great guide to creating customer personas here.
Here are resources for considering your customer's journey through your store, from the moment they land to the moment they (hopefully) make a purchase:
So some of the things you'll want to create are original and innovative content to capture your customer. Two ways to do this are:
I hope this all helps!
All the best, Hyde.
Fun store! It is well-designed. A few suggestions:
1. If you get a free tool like Hotjar, set up some heatmaps to see what people are doing on your site and how far they are scrolling down.
2. Do you have an email capture? I would retarget the emails I collect.
3. I would add some brand-building elements on the homepage. Add some text about your story and why you are different from your competitors.
4. Either keep collections or shop. Both seem a bit repetitive.
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