Hey guys. I opened my store around two months ago. I am having a lot of visits but no conversions. I think it might be because of how the store looks. I took the time to make scripts for each product and included descent quality pictures. I think I did a good job with that. Maybe it doesn't have much pointers as to who my products are for...and none buys as a result? Any feedback? Thank you.
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Hello @Nicole_M, I hope you are doing fine!
Congratulations on your store! I understand how bad it is when you put in a lot of hard work and don't get results. Here my some advice for your page:
First of your store looks absolutely amazing no doubt there, the home page and layout visuals everything is great. But I was disappointed that you don't have a favicon or logo and also the footer is very huge, I hope you'll add them soon. Other than that I'd suggest if you try and make your store more engaging, introduce some offers. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little more organized it'd help customers understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example.
Moreover, I have checked the On-Page SEO rating of your website which isn’t good enough. You might want to work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better sales. As you mentioned you did a lot of work on products scripts and all but if you don't have proper meta description they'll not rank in the search results.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
Have a nice day!
Great job on what you've done so far. You can tell you've put a lot of thought into your writing.
We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. You are getting traffic but it's the wrong kind of traffic.
When I take a look at your product SEO, this is what I see and this is how it would show up in search results or social media shares:
By default, Shopify will take your product title and the description and add that into your SEO. To generate organic (free) traffic, you will need to incorporate the same words a person would use if they were trying to find a product like yours in Google. We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
My other thought was surrounding your product choices - hair brushes, makeup sponges and makeup brushes are all very common and widely available. When choosing products for your store, I'd recommend selling something that isn't as easily accessible and that is currently trending.
We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20%-80% off. You can download them for free when you sign up for our email list.
Best of luck!
This is an accepted solution.
Hey there, @Nicole_M!
I can tell that you’ve worked hard on your store, and it shows. It’s definitely frustrating when you get visitors but no sales. Let’s see what we can do.
Here are a few suggestions.
Wrapping it up
I can’t wait to see how your business grows and takes off. With visitor behavior to guide you through tools like heatmaps and session recordings, you’ll have the knowledge and insight you need to make lasting changes that result in more sales. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hello @Nicole_M, I hope you are doing well! here is the feedback on your store:
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.