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Your site does not lack any essential information to start selling already.
However, I do think that bounce can be caused by so many criteria.
Sadly, just by changing little details in the design, it is not possible to increase sales rate significantly.
I thought I will give you some pieces of advice on three aspects:
-Change the container size of the header, that way the information there is spread all the way from right to left the size of the header reduces.
-The hero banner images of yours a very nice, they are high resolution and greatly resonate with your brand. Take advantage of that and make the banner bigger, the bigger the image the more luxurious it looks (and that is a needed vibe for selling watches)
-add favicon to make it more professional and to make the bookmark more recognizable
-add images to your blog section on homepage
-on collection section on homepage make sure you are using the same size images. It looks quite messy, when they one image is big and the other one is half of its size.
-you need more testimonials and social proof on your site. I recommend using our app Growave for that.
It has wishlist, Social Login, Reviews, Rewards, Discounts, Instagram +more in one platform.
-based on my experience of working with various site I can tell that sites that sell watches, jewelry, accessories tend to use big images but not that many. (on Homepage). Here is an example https://mondaine-usa.com/
*the store uses Growave as well
The biggest reason of bounce is that visitors are not sure if they want to get that item, or they do need that item at all.
In your case, I would recommend driving more targetted traffic. For that you have to know where your potential audience is "located".
I suggest working in partnerships with other companies that sell complementary items or services.
If have not worked in that direction yet, here is a template offered by Shopify to help create a business plan https://www.shopify.com/blog/business-plan-template
This is the best way to get inspired. A lot of the times people have faced issues like ours and just simply searching for sites like yours with high sales will do a great favor.
I myself have used benchmarking with all the startups I have had. Take advantage of that!
Hopefully, I managed to help you, if so let me know by marking this post as a solution or reply for more detailed information.
You can create a bold black header template for highlighting "Free shipping" offer in white text instead of just placing it on the top right of the header. Other important points for store improvement are as follows:
Wish the store becomes capable of converting visitors to customers very soon.
You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases and helps in retaining your customers.
If you have add to cart then I would suggest that you should start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.
Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
The pleasure is mine! Happy to help you.
Here is our Shopify app store link :- https://apps.shopify.com/aitrillion