I need feedback on store design and strategies to grow the site. From the start, the main products were refurbished 35mm film cameras "reskinned" with new and colored leather covers. However, this has proven time-consuming (i.e. the goal is passive income, <10 hours/week) and not profitable by itself. I recognize these products' attraction and utilize them in advertising, but they will no longer be the singular focus of the site.
I am currently expanding the product line to include photography accessories that are handmade, unique and/or colorful/vibrant. This is accomplished via the dropshipping site AliExpress (e.g. our backpack line) and via the Multi-Vendor Marketplace Shopify app (e.g. camera straps). The camera backpack space is crowded but has proven some promise despite zero paid advertising (i.e. 3 orders/ 2 months). There are many more product options on AliExpress but quality is an issue and I risk diluting my posture as a catalog of unique camera accessories. Are there better alternatives to AliExpress? As a new and untrusted store, should I price my products lower so as to reduce the apparent risk to the customer?
The Multi-Vendor Marketplace app allows (obviously) other vendors to upload products to my site. I receive a percentage of the sale price when an item sells. This helps fulfill the goal of supplying unique camera accessories that AliExpress cannot. However, convincing vendors that my site is superior to Etsy, Ebay or their own site will be difficult. I can present myself as a niche space for these types of products, but that may be unconvincing with only ~2K instagram followers, <1K facebook followers, poor SEO and ~ 40 unique visitors per day.
We run recurring Facebook ads, which showcase our refurbished film cameras. Instragram is the highest referrer, while SE is the lowest (see image). SEO has, obviously, not been our focus. We've invested most of our time into our Instagram page and into finding IG influencers who will supply us with product images, advertising, and reviews. We no longer run email marketing.
Additional requested feedback:
1. What do you think of the store's name? The word "lux" is both a type of high-quality leather and a measurement of illumination/light. Regrettable, this name was chosen after little research. There are many negatives (e.g. "lux" is a generic name for many companies/products, it's long/confusing, it doesn't reflect the store's image). I have a list of possible alternatives but I'd like to hear your guys' feedback first.
2. What do you think of the store's message? How would you solidify that message? Our "story" page is admittedly unconvincing and vague.
3. How can we improve customer trust?
I sincerely appreciate whatever feedback you may have! Thank you for reading and happy selling!
Building a brand takes time and if you want to make this work, you can not expect overnight success. Passive income rarely exists...anything making money takes time out of your week. I would stay away from the Multi-Vendor Marketplace app until you have a band. The name is fine overall... when I think of lux, I think of Luxury goods. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
I believe that if you could change the email address on your store to more branded one, I mean changing that "@gmail.com" would look more professional I believe.