Would love to hear feedback on my store - www.luxseaswimwear.com
I started it a few years ago but recently I've had a rise in cart abandonments and an increase in people not checking out. Any tips on how to improve my product pages and improve/make clearer the checkout process would be great.
Your search bar needs to way bigger and in the middle of your header. I would put the logo on the left side. Inside the search bar put the text as Click here to search... That tells the more dense customers exactly how to search.
Change your add to cart button to a brighter color.
Have your details tab already opened and i would make it where they actually look like file folder tabs.
Why would you make a customer click twice to go to the cart. When they click add to cart it should automatically open the cart where they can then click continue shopping of they choose.
Remove the notes from your cart page.
Remove the wishlist from your product page.
Add trust seals under the add to cart.
I would recommend googling some other swimwear stores on shopify and seeing what they are doing different. A bunch of little things adds up to alot of lost sales with ecommerce.
You can also hire someone on upwork or fiverr to help you optimize your site. One that does a good job is https://www.fiverr.com/share/EKYED
The store looks very much perfect but you may like to add some conversion centric points to create sort of trust to visitors like
A bold guarantee
On homepage adding few points like Comfort, Fit and Quality.
Also kindly check following product page you will notice how articulately they have added point of trust - https://www.thirdlove.com/products/24-7-classic-contour-plunge-rosedust (Reviews can make huge difference)
Return policy guideline on product page - https://www.peonyswimwear.com/products/berry-staple-pant | | https://frankiesbikinis.com/products/dani-top-red?variant=19047872593989