Feedback on my store Please!

[CultureFanatics]

Hello, I need some detailed feedback on my website. I do have many people visiting and viewing products but no sales.  Thank You! Culture-Fanatics.com

[MS-WEB-DESIGNER]

Dear CultureFanatics,

Congratulations for your store.

There are lots of areas you need to work. if you are looking for or need any help with it, we can work with you, check out our website https://www.task4store.com/collections/expert-guidance/products/guidance-for-improving-your-sales-st...

Thanks & Regards
MS Web Designer

[Cal]

Hey @CultureFanatics!

Cal here from Shopify, thanks for reaching out to us. I've taken a look at your store and you've done a really great job so far. There are a few areas I feel you could improve the user experience on the store: 

• Delay that signup popup. I feel it's a little early to bombard a customer with a popup before they've had a chance to navigate your store. 
• I feel there is a little bit of inconsistency in the branding of your store. The favicon, your logo and the logo in your About Us page all differ. I feel these could be made to feel more coherent. 
• Are you an officially licensed seller of these products? If so, why not let the world know by adding it somewhere on your page that this is officially licensed merchandise. 
• I feel the landing page is a little too product-focused, it could do with an injection of information about your business/brand and what sets you apart from your competitors. 
• I see you have a 'customer favorites' section on your landing page, have you considered adding some customer testimonials to your landing page, which may help increase conversions?
• Your product descriptions in some cases are difficult to read, nearing unreadable. I'd review them if possible. 
• It would be no harm adding a FAQ page too, pre-empting some of the common questions you may receive from customers. 

How are you planning to market this business? 

[CultureFanatics]

Thank You @Cal! I will improve the necessary content.

I am skeptical on adding too much content on my homepage. Adding more text and pictures slows the loading time down. Any good tips into not overloading content?

Thank you for all you feedback and thoughts!

[CultureFanatics]

Update: Just got my first sale!

[Cal]

Congrats! That is amazing news, and hopefully many more sales to come.

I wouldn't worry too much about adding a little more branding to your site, it won't slow the site down significantly at all, as it's just images with text sections. Your site is super fast right now and it would take a lot of cumbersome javascript to slow it down. 

[sammyatklarna]

Hi @CultureFanatics 

Increasing conversions can be difficult and I talk to many merchants who deal with this as well as shopping cart abandonment.  That's great that your having lots of visitors though.  Offering alternative payment options is a great way to increase conversions and I work for Klarna that offers buy now, pay later options, our merchants are seeing increased conversions of 44% after implementing our installment option.  It gives consumers the flexibility to spread out their payments over time with no interest and we also pay you upfront and take on all the risks of any chargebacks.  Here is a little more information and how to get started. 

https://www.klarna.com/us/business/get-started/

Hope this is helpful!

Sam

[AiTrillion]

For getting more sales and conversions, I would suggest you to add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers. 

Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate. It can be used in retargeting with push notifications include browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content and more.

This will help you to increase the conversion and retention rate. It will help in capture the visitors and convert them into paying customers.

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.