Hi Cat! Maggie, Shopify Expert here :)
You have a great niche which can be very profitable. Congratulations on your new store. You have a free delivery announcement bar at the top, which is great, and top menu navigation, excellent.
Consider optimizing the promo image at the top further - it feels a little blank at the moment:
Make sure to display one of your products here instead of a blank image. It will help your first-time visitors understand right away what you are offering [jewelry] which will help you improve your conversion rate [sales].
Your promo image mentions “the beauty of crystals” - however as you scroll down you mainly show costume jewelry. Make sure to stay consistent with your promo messages to manage the expectations of your visitors, otherwise, you will confuse people, which works against conversion.
Make sure to check any grammar errors - like the Zodiac collection on the homepage reads ‘Zodic’.
About us page - consider adding more info to this page. It can help you build trust and improve your conversion rate. It’s a great place to introduce yourself and tell your visitors who’s behind the scenes. This page is perfect for building trust, so don’t miss out on the opportunity to build a rapport with your customers. Trust plays a huge role for online shoppers - people love to know who they are buying from and a great About us page can help you earn extra points and improve your conversion rate. Make sure to add a photo of yourself and your team and tell your visitors some interesting facts about each of the team members. Please see 25 examples of engaging and creative About us pages.
Also, make sure to SEO optimize each page [and blog post] on your website with SEO friendly H tags, internal and external links, compress the images, add alt tags and link tags, add Geotags, optimize Google snippets, make your URLs SEO friendly and more. It’s essential to optimize your website from the very start [or as early as possible] to help you rank quicker for your target keywords. If you’re not sure how to do it, please check this FREE video course: How to SEO your website and get to Google #1 in 3 Months.
Social media - make sure to open the icons on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Refund policy - consider hyperlinking your email address for a one-click contact - see the step-by-step instructions here: how to hyperlink email address. Make sure also to link the Instagram CTA to your Instagram account [so people know your handle], and open the link in a new tab.
Contact us page - consider adding a short paragraph to this page. Few sentences such as: “Contact us now with any questions. Email us at [your email address] or fill in the form below and press “Send message”. We will get back to you within 24 hours.” will feel more personal and be inviting for people to reach out and contact you.
You have only one item under your Bracelets collection page:
There’s no point creating a separate collection only for one item - it feels a little disappointing to click it and find only one product. You can have a general ‘jewelry’ collection for now, with all necklaces, bracelets etc. in it and separate it into different sections once you have more items to make it easy for your visitors to find the right product. Always aim to simplify the store navigation and reduce the number of clicks - the fewer clicks, the better chance of a sale!
Your SEO score is 46/100
Your meta title and description [Google snippet] is very generic:
It repeats almost the same message in the meta title and description and has a list of keywords. Google snippet is displayed in the search results and is often the first element people see when they find you in Google. Make sure to optimize it to get people’s attention with the right CTA and prompt them to click your listing and your competitors.
H tags - you’re only using H2 tags at the moment:
Make sure to use them in the right order: H1 [most important to Google, and assigned to a page title], H2, H3, H4, H5, H6.
Also, work on the amount of content on your website - through regular blogging and adding more pages - that gives Google more reasons to keep checking your website and crawling it again:
Image alt tags - make sure to add descriptive SEO friendly alt tags to each new image you upload. That’s a great way to improve your SEO [Google will be able to understand what each image represents] and make your website more accessible for the users who browse with images switched off.
Some of your URLs are not SEO friendly:
It’s important to fix them now, as you are starting out, as changing URLs later, when you are more established and have more backlinks, will results with tons of error pages. See how to make your URLs more SEO friendly in this free video guide: https://youtu.be/4V-jFWoGFd4
Consider adding Google Analytics to measure where your traffic is coming from, which are the best converting sources, and where you should focus more with your marketing:
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Make the central banner a little more larger and wider to avoid the unwanted white space around. Other essential points to be noted are as follows:
Hope your store gets improved and soon starts getting many sales.
Congratulations for your store.
Hope Few suggestions will help you:
1. Optimize your page loading speed for Mobile
2. Go for other design
3. Improve your cart page https://www.task4store.com/collections/cart-page
Add Collection List
Add Popular Products
Optimize your product page
Use Facebook and instagram Store for more sale
Add Blog Sections
There are other areas you need to work. if you are looking for or need any help with it, we can work with you, check out our website https://www.task4store.com/
Thanks & Regards
MS Web Designer
There is a couple of things killing your store at the moment.
You really need to work on those areas. I love your logo. If you want the best free and detailed review money can buy :) check out the link below. keep up the good work.