Hello all, I wanted to get some feedback on my store as after about two weeks I have noticed some patterns:
Customer engagement is very low, sub 20 seconds per Shopify.
Customer page view is average
Customer frequency is increasing about 20% day on day, I am averaging about 200 unique sessions per day.
2 weeks in I am running facebook ads, specifically a looping video with ad copy ( that shows the functionality)
a few thousand engagements with about a .034 click through rate at the time of post.
I am using Boundless as my theme, so any suggestions would be helpful.
All page art and formatting is done
I have about 7 ATC and roughly 6-7 checkouts, but abandoned.
Running on an ad budget of about $20 USD per day.
What Should I change?
Should I focus my audience more?
(stats for today- 200 sessions, 197 visitors, 1 ATC - 3 checkout, zero purchases)
Thanks in advance for any helpful advice related to my page.
You need to rework your homepage. I land on your site and all I see is your product for sale. There is no site copy telling me why your phone case is better or why I need to spend the money and buy it now. There is no thing else on your homepage, which makes me think you are a drop ship site that will be gone tomorrow. Context, branding and design matter when you are trying to sell online and your store lacks all of that.
Your data for your ads are so low that one conversion can make everything looks amazing or not. I would pause your ads until you figure out your brand and who you are. Right now that is not coming across and it will only make it harder to drive sales. Hope you found this helpful, if so please click "like" below to let me know.
After seeing your website, one advice comes to mind. Look for the number one website which is selling the same product as you do & try to correct & top your website as much as you can. By doing that, you'll make your store more "trustworthy". You need to have great pictures as well!
Hope this will help you!
Why are you different ???
You can literally buy a phone case at any shopping center or pick from thousands of online sellers .......... Why should I buy yours over anyone else ? Couple key things to think about are.
The great thing about you that Amazon can't match is you can really build that connection and feeling.
Also here is some videos and tutorials I did that might really help you out HERE
Keep up the good work
The central banner looks awesome, Coming to the store, the following improvements need to be made:
Hope your store gets more purchases in the days to come.