I just had look into your website, It's looking good. I observed few points on your website.
You can use open new tab on the links on the footer section and items on grid page, then customers are spent more time on your store.
You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
You can add product reviews, Simply it helps to increases sales by giving consumers the information they need to make the decision to purchase a product or service from a business.
I suggest you can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site.
Blog make better Your Website's SEO , Increase Traffic to Your Website through inbound links.
And Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
And I suggest you can use Instagram Stories To Stand Out In The App. I hope these points are helpful for your website.
There are a couple of things I might consider adding to your store, but overall good work
In this view, I noticed that you don't have an FAQ section. If your customer can't find an answer to their questions they may not buy from you. Adding an FAQ section will help to add trust, and make it so your customer doesn't need to leave your site, to find an answer to their question.
Also I noticed that you don't have reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
An important thing I couldn't find is a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help you.
Just so you know (I had to do it), I wrote a series of emails https://mailchi.mp/7d8692283c12/shopify-conversion-course that might help you with some tips for making your store better (I get into the weeds there).
Great job getting your website live. That's a great start.
There's a few things I think you can do but to not be overwhelming here's three things I think you can start with:
1) Get social proof - You need to get some reviews on the website. If you don't have any sales yet consider giving away the product for some reviews.
2) Contrast in design elements - You want some of your buttons and call to actions to pop off the page. For example on the Product Page the most important button should be add to cart but its lost in the design. Instead the paypal and social shares is what stands out. Consider adding some secondary colors to make those buttons draw more attention.
3) Better Product images - I'd invest or see if you can find a friend who's good at photography to take some better image shots. I don't love that they all look the same for every product and the colors are the same in each shot. Would love to see apples, oranges, etc. tastefully incorporated so the buyer can imagine the smell just from looking at the images. Here's an example: https://cl.ly/1dbc382f68b5
Hope that helps. Good luck!
Congrats on the new store Julie. Here are some ways to make your store even better and make people want to purchase. Your biggest area of work is going to need to be on your product images... this is one of the biggest factors that determines if someone is going to convert on your site.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.