although my website is not new, it has been up and running since Febuary , I own a wig studio and Eco Salon and all my time and investment so far has gone into getting my business off the ground , the website was to me just a useful way of getting information across with regards my business and kind of took a back seat to my actual shop but now I'm left frustrated as I realize the biggest sales revenue I get is from the website so it's an area I want to invest time in and market well and see if I can really drive traffic to my site and generate sales , my daily traffic is really poor and my sales have only averaged 1 or 2 a month !!! Wigs is niche but their are plenty of online wig shops who do extremely well I just seem to be doing it all wrong and no qlue what to do , is it my website ? Any feedback would be welcome !
My name is Ciarán, I'm a Shopify Support Guru.
So its great you're going to put more time into your website, I have guides and tips that might prove useful.
If you have a customer base already, look at apps like Mailchimp to send out newsletters to previous customers and potential customers to get them to your site. (apps like Privy can help you build that customer base and collect emails)
Also look at our blog section that has some really useful tips for driving traffic to your store. Some of my favourites and ones you might find useful are:
https://www.shopify.com/guides/make-your-first-ecommerce-sale (this is my favorite and has so plenty of awesome marketing ideas.)
Also other than the first page, I found it had to see products. You should make a "Shop Now" page, where as a customer, I can find products to purchase right away. The catalog page you have is hidden under "More". You want to make it as easy as possible for customers to buy.
I hope that helps, good luck with your store!
All the best,
Ciarán H | Shopify Guru
Hi Kerrylouise! Maggie, a Shopify Partner here :)
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