I'm hoping we might be able to get some feedback on our Shopify store.
We launched the site about 5 weeks ago and began running ads on the Google Shopping platform 4 weeks ago.
We launched with about 40 products and since then have continued to add products and now have close to 200 products on our store, all of which are being promoted through Google Shopping.
We did extensive research on the niche and have continued to optimise ads over the past 4 weeks, but so far we've only had 1 sale.
We added trust badges, a satisfaction guarantee and a trusted site badge about 5 days ago, as we read these were particularly important for high-ticket sales.
We're seeing good traffic through google shopping (approx 100 users a day), and this is continuing to grow. We also set up dynamic remarketing ads on Facebook and Google Display which have been running for about a week.
It feels like we're doing everything we can but still not seeing any sales. Perhaps this is to be expected due to long conversion windows on high-ticket items?
Would be very grateful of any feedback we could get on our site so we can improve our conversions.
Hey, for getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale. You can send them in email review form to collect more reviews. It can be site review or product review and you can give loyalty points for leaving a review, signing up, allowing for push notifications which will help you to collect more and more reviews. This is how you can retain your customers and retarget them.
Thanks very much for getting back to us on that.
We actually already have a lot of email flows set up on our site including browse abandonment, abandoned checkout, and a pop up to collect subscriber emails.
In terms of review requests, we do have an automated email set up for that as well, although we'll have to wait for sales to come through before this will start sending.
Let us know if there's anything else we should be doing.
Maybe you target too broad keywords? I think there are less than 100 people interested in buying pool tables online in the UK daily.
Do you observe your users? Check hotjar, smartlook or yandex metrica to see what they do on your site.
It'd be good to provide more photos. Your products are expensive and people would like to see all the details of your products.
I have done a lot of Google Shopping in the UK and higher ticket items are always a challenge to sell. For one, your ticket price is how Google determiners to show you an ad. Plus not everyone is going to want to buy something this much online... they will want to go to a store. I would say you should good at doing search campaigns on Google too. Maybe even look at Microsoft ads, as that ad platform can have a slightly older audience, which would have money to spend on a pool table. You can easily import your campaigns from Google into the Microsoft ad platform.
Overall your site is good and beyond some minor tweaks, there is nothing I would change. Hope you found this helpful, if so please click "like" below to let me know.
The above people have pointed out some very good points.
1) Relevancy is very important, while all search terms might have a connection to your product, some if not half may not be relevant in the sense of selling a pool table. And maybe are looking for a kids pool table or just cloth, balls, cues, etc... For a normal person, they would not spend so much. If you search online, for example cues start at £15.
2) Google Shopping is heavily focused on prices, meaning the cheaper you are, the more traffic you can get.
3) Most likely you are using Smart Shopping? If so, you should not use Shopify to create your smart shopping and instead go to Google Ads and setup a standard shopping campaign, and currate your traffic. For example setup a multi campaign setup where you can highly specify what to target.
Sometimes for high ticket items, you may only get a few sales to maybe 1 or non in a month.
So carefully choosing the traffic quality is very important for you. Don't try to get anything related to pool tables. As that may increase costs with little return.
Well, I really like your niche and see potential for your store. A few comments for you. Getting first sales on high ticket item stores is hard, and a longer process than low ticket as I'm sure you can imagine. I think firstly you have too many products total. I'd speak to your manufacturers and ask them for the top 3 best sellers in each category - pool tables, table tennis etc. Customers want you to tell them what to buy, and what is best selling. I'd start only on testing Google Shopping ads on your cheapest items to gain reviews and build social proof. Credit card purchases over 10K pounds will not come easily until you have shown yourself. Start with promoting ads on $1K items. If your margin is 30%, then you can still make $ or break even while learning. Note, your cost per sale will go down as you add social proof to your site.
Aesthetically, I think you need more colour on your site, and would lose the black/white look/photos. Go for a colour image or even better a video of your best product on your home page. Maybe start with table tennis or air hockey since they are cheap to ship, lower price point and great Holiday gifts. A pool table is a big investment in money space in your home. Also, seems like your pricing is really high on many products. Sorry, but I think you will have trouble selling a 30K pound football table, so start with lower end in each category to get started. Once you have reviews, shown sales using purchase/cart pop-ups (you need add to cart popups at least to show people are thinking about buying) then you can go for the higher end items. Get a vanity 1 800 #, much nicer. Include size specs in all tables/games since home space is at a premium for most people.
And note, Google Shopping Ads are definitely the way to go for you, but you really have to know what you are doing. I have a big ticket store for home/garden area in US/Canada and do $400K but only just figured out Google Ads. Are you setting up separate campaigns for each product? If so, yes, you need to do that. Are you using Google Smart Shopping - don't, you need to do plain Google Shopping Ads. Are you looking at your search words and adding negative keywords each week? Are you prioritizing your campaigns from Low to High to filter / target keywords. These are all advance strategies that will greatly reduce wasted $. I can help if interested - you can share your Google ad account without me having access to change anything (view only).
Hey The Recreation Room,
There are many ways to boost your eCommerce conversion rates. Some of them are mentioned below. As far as reviewing your store is concerned, then it is quite amazing and close to perfect. It has everything at its place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I hope my feedback will help you in converting visitors into customers.
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