My store's been live almost 2 months now. I have posted on social discussion groups and received some useful feedback but mostly just self-promoting generic advice with ads for coaching.
I'm posting here because it feels like we're missing something and I'm looking for some real feedback on my Shopify store. Tons of traffic and influencers asking to represent us but sales are not adding up to where everything is pointing it should be. Here is the link:
www.dressistyle.com (it is a Shopify store I purchased the domain)
Placement of the search bar on the top right of the header is more desirable than when it is placed on the top left for a well-organized header view. The main menu is incomplete without a "home" button at the beginning to be more logical. Other essential observations regarding store optimization are mentioned below:
Wish there be showers of visitor traffic and customer sales on your store.
Hi @amarie4488 ,
It seems like you really want to improve the conversion rate on your store. I understand that generic advices doesn't help much so I'd love to give you some real feedback for your store. Let's figure it out:
Your store looks elegant, striking at first sight. However, I'm not sure if it's effective. Everything is too large so I felt a bit overwhelmed on the main site, I can only see two sections on a screen which makes it hard to overview all the collection & quickly choose the one I want.
Page speed is pretty low on mobile, you should check the details here & optimize the page based on Google page speed suggestions. I also encourage you to contact your theme provider for a better solution with page speed because as I can see it's mainly caused by coding, script of your theme.
The spacing on the navigation is not good since the space between icon & its surroundings is equal therefore it's hard to know if the icon belongs to the navigation button on the second line. Also, if you've intended to add an icon for the wishlist, you should consider to add icon for other navigation buttons as well. It will help to create consistency throughout the header part.
I found a small glitch on your product page here, when you scroll down the page, the navigation button of product image will pass through the header which is not good. With this kind of issue, you can contact to theme support to solve it 😉
On the product page, you can see that if the title is too long then the product title will look like this. It can be fixed by increasing the line height of text.
I also see that you use navigation for product pages that jump between products on your store. First I have to say that it's not the best practice from industry & second it overlaps content on your product page which can become annoying to some visitors.
One more thing, I believe we should add an area for your customers to write a review for you. That way, you can increase your brand trust to customers even when you've not had any sales yet.
Hope those suggestions will bring you more sales in the next quarter.
Have a nice day 😄
Maintaining a clothing site can be little more challenging than any other store, because it is the most popular niche for online stores. I am sure you know that:) With that, however, comes high demand. Therefore, the more options (products) you have in your store, the better. i have split my feedback on your store onto Design and Functionality. Now lets get going
-on Homepage I recommend making the navi bar font slightly smaller. Since you are using a fixed static scroll, when scrolled down, the navi bar covers 1/6 part of the screen, which is not a good indicator.
-I saw that you have a decent account on Instagram and it has gorgeous images there. You could embed an Insta gallery on the bottom of your homepage. It will not affect the minimalistic approach on your homepage, it will only make it more attractive and will help you drive traffic from Instagram. However, make sure you are not using the basic Instagram that comes within the theme, because it will throw people from your site on Instagram. I recommend using third party apps for that.
-the Wishlist button does not look blended with the rest of the buttons and widgets on the product page.
-On your navigation bar, you have categories listed, which kind of gives out salesy vibe. I recommend adding about us page there, to make your site cozy and friendly, That adds a lot of trustworthiness as well.
-Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
-add an opportunity of adding items to the wishlist from collection page.
-pages that have reviews on them, have the review widget but the rest does not. That does not make sense to me, why don't you enable that feature on all products?
-the items on your store are something that will most likely be purchased by one person several times.For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created account etc.)
I recommend try out Growave, because it offers Instagram, Social login, Rewards, Reviews, Wishlist + 5 more tools all in one platform.
Hopefully, I managed to help you. If so, please let me know by liking this post.
The best of luck!
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
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