1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max )
-Newsletter sign up box
2. This heading is not displayed properly.
3. You should make your store interactive for more conversions. Ads will help you to drive traffic and a good amount of visitors to the store but for converting that traffic into sales, you have to make sure your store is engaging enough to entice your customers.
You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, and visiting a store. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty reward program with web push notification, review, email marketing and full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retains the customers for the long term.
These strategies will help you to convert your traffic into paying customers and will reduce the bounce rate.
To implement this functionality on your Shopify store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app. You can check it out.
That's great. Add more products on the homepage. I would recommend you to add Instagram feed on the homepage. Also, change the font size.
I use to live in London and worked for ASOS and Jack Wills, plus a host of brands back here in America. My feedback will come from this ecom experience. Here are some ways to make your store even better and make people want to purchase.
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.