Feedback on my store please, www.modishsound.com

[6emma]

I'm not sure if there is something wrong with my checkout. I questioned if it's price but have lowered price multiple times. I've had 7,000 visitors in the past 30 days, insane comments and likes on facebook and instagram ads but not sure why I have not had a sale. Can I please get help on this. I know the cart abandonment rate is high the majority of the time, but to not have 1 sale compared to the amount of people reaching out is a little crazy to me. Could be true though.

Also, it seems like the majority of the people reaching out are not in the US so I question if my checkout is set up wrong? 

Any and all advice would be amazing. Thank you!

[MS-WEB-DESIGNER]

Dear 6emma,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Header/Footer -- 

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.

Also, create a slide out cart, a cart icon with item calculator.

Home Page -- 

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page --

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.

Product Page -- 

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -- 

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store --

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.

[MS-WEB-DESIGNER]

If you need help as per our feedback please contact here: https://www.task4store.com/pages/contact-us

[neha-sparq]

Hey Modish Sound,

 "Videos give sellers a creative way of demonstrating their products, and also give buyers a look at the products in action". Videos also help products gain exposure, as search engines become tailored to video content and social media allows for easy sharing of product videos. Hence, Video demonstration of the "Bluetooth wireless earphones" is a must in your case. Other to-do points for optimizing your store are:

1. "Login account" can increase customer retention and the number of visits as well. Hence, they are very much essential for better ecommerce purposes.
2. Use more "catchy taglines" for the header template like  "Last Chance! Free shipping on all orders ends today" OR "Ends today! Free shipping on all products for Free shipping offers while," Ends Today! 20% Off Friends & Family" OR Last chance to get 50% off! OR "Want 20% off your next order?" for amazing discounts respectively.
3. Align all "Footer links" vertically for symmetric placement.
4. Any site can only be considered "trustworthy", provided, it constitutes full information about its origin, idea behind it, etc. So, for this purpose, an "About Us" section is a must in the site footer.
5. Aspiring your site to be more legitimate! Add "Trust Badges" near the site footer. This will accomplish the purpose well.
6. A "BUY NOW" Button is an instant "Call to Action" which when added helps in simplifying the checkout process.
7. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
9. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
   Check out the features live here. 
   You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the cart abandonment rate lowers bringing you a lot of sales.

Neha :)

[AiTrillion]

Hey @6emma, 

One issue with your checkout process can be that it is showing correct currency on the cart page according to where the order is being placed but as soon as we reach to fill information on the checkout page it turns into the dollar. You need to fix it.

After fixing this you can bring back those customers by start notifying them. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.

Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.

You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, and visiting a store. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

To implement this you can install AiTrillion.com. It is a fully integrated app and with automation, you can track each and every activity of your customers and send push notification in real-time which will result in sales. It is an all in one Shopify app. You can check it out.