Feedback on my store please

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Tourist
4 0 0

Hi,

 

Seen some awesome feedback on this site and would love it if I could get some feedback on an eCommerce store, constructive or otherwise just throw it at me ;) The site is below:

 

https://gardengoodsdirect.com

 

Thanks.

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Shopify Staff (Retired)
Shopify Staff (Retired)
469 58 129

Hello, @0121stephen!

 

My name is Lizzy and I'm on the Shopify team.

 

I wanted to start by saying that right away your site looks professional and well put together. I can see that a lot of time and thought has gone into setting it up. Your products are well organized and easy to navigate or search through. The "Find your Growzone" feature is a really nice touch, because it will help people to feel confident in their purchase. Great job!

 

I love how active your blog is too! Are you using that to bring in more customers? Sharing content like this is a fantastic way to bring people to your store, because it will attract the kind of audience that is already interested in your products! I wanted to compliment how your product links are subtly peppered throughout as well.

 

I noticed that you have a healthy following on both Facebook and Instagram. My suggestion would be to continue building in those places. With permission, you could start including photos of your staff or customers interacting with the plants, or finding spots for them in their homes. The added benefit of this is that you could tag the customer in the post, which may encourage them to share it (if they haven't already) which creates a circle of promotion!

 

Do you post on both of these platforms to let your followers know when a new blog post is released?

 

Lizzy

Lizzy | Social Care @ Shopify
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Tourist
4 0 0
Thank you for your complements and suggestions. Great idea with Instagram
and Facebook that's an area we're looking to improve and I will definitely
look to take a more people focused approach to these platforms in the
future.
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Tourist
4 0 0
Thank you for your complements and suggestions. Great idea with Instagram and Facebook that's an area we're looking to improve and I will definitely look to take a more people focused approach to these platforms in the future.
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Interesting and business and site. There are only a few things I would look at changing from the outset. Beyond that, other ideas might comes if we were running paid ads for the business and saw how traffic interacted with the site.

 

Homepage Feedback

    1. Carousels / sliders have been proven to lowers conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders

    2. Consider adding a Featured Product section on the homepage (i.e. Tree/Shrub/Plant Of The Month). Pick one product and tell people why you picked it and what makes it great


Product Page  Feedback

    1. Make sure all your product images are the same size and dimensions. This is going to help tie your site together

    2. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images

    3. Getting more customer reviews on the site would go a long way

    4. Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value

 

Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know. 

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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Tourist
4 0 0
That's great. I agree with all your points and will action them. Thanks for your help.
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Shopify Expert
277 13 54

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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