We have been live for a couple of months now but conversion rates are slightly below the average for our industry. Is there anything obvious that anyone would recommend we do to increase the conversion rates? Thanks in advance!
Unfortunately the .com domain is taken so we cannot obtain that one.
@Finnandbee hello there hope you're fine. do some changes and enjoy the sales. add review app in your store on your products so new buyers trust easily your store looks awesome there is no need to change anything. from what i am understanding after looking at your store you are lacking in marketing. if you marketing your store your sell will grow. make sure make a sold strategy I have not seen your marketing strategy that's why unable to say anything. .com domain is not necessary if your main target to target uk. incase you need my help related to marketing and grow your sell contact me on email@example.com thank finnadbee.
Hello @Finnandbee, I hope you are doing well! Sachin here, from the Aitrillion Team at Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and your branding is well done. I do also have a few suggestions to offer you:
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
- You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
- Add reviews on the product page.
Overall, your store looks great. All you need to do is make your store engaging and interactive. Engage your visitors coming to your site. This will help you in customer retention. If your store is engaging then it will help you to reduce the Customer Churn Rate i.e a percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!