Feedback on my store please

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New Member
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Shopify Expert
277 13 55

Hi Purehabt !

 

I have gone through your site. Though it looks dark as due to black background, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

 HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.  Example of Good Header 
  2. Footer -- Optimize your footer with more professional and functional look and also add your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. 

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.  Example of Nice Home page 

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer Example of Good Collection Page 

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.                                                                                                    

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button will make your product page more interactive and user-friendly. Example of Ideal Product Page 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, MS Complete Cart Customizer

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store

     3.Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.

  1. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.
  2. Speed Test -- Mobile speed is too low its 37 an its putting your customer off due to lazy load.

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

 

 

 

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Shopify Partner
386 34 156

Hi @Purehabt 

 

The item that you offer has a great demand out there. People are using shakers a lot lately and your products eases their lives a lot. However, with that demand comes supply. You are probably already aware that you do have some massive competitors. Therefore, you have to find something that others don't and accentuate that on your site.  

 

1) To be honest, I am not sure if the chosen color scheme is a good one to go with. On some pages (Reviews, Products) the text looks a little messy due to the blue font on black background. Since your logo is black and white, you can stick to these two colors only. Or make the background blue and the rest-black. 

 

2) Put your logo on favicon to make your bookmark more recognizable. 

 

3) The sliders on the banner would work better if they were automatic. 

 

4) add social engagement. Most of the visitors make their first purchase based on reviews. I personally, always rely on reviews if I am new to a site. 

I recommend installing Growave marketing app, that has Reviews, Rewards, Wishlist, Social login all in one. There are discount for new businesses and a free plan there as well. 

 

5) Give discounts for subscribing to a newsletter. That way you will get a bigger customer base. 

 

6) Page loading speed on mobile is 42/100. Take a look at your analytics and if there are a lot of people using mobiles to browse your site, you might want to work more on optimizing the speed. 

 

I think that is it for now, if I see something else I will add that as well. 

 

Hopefully, I managed to help you, if so please let me know by liking this post.

The best of luck! 

 

 

 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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Shopify Partner
1958 124 434

Hey Purehabt,

Instead of placing the currency converter seperately below the header it should be placed beside the cart on the top right of the header. Apart from that, the header template should be used for highlighting any discounts or free shipping offers instead of the moneyback guarantee which is already a part of the Returns policy. Other essential points to be considered for store improvement are as follows:

  1. The search landing page is disabled. 
  2. The central banner needs to be shifted somehow upwards in order to avoid the unwanted space below the main menu.
  3. The correct order of elements in the main menu should be as follows: Home, Products, Customer Reviews, About Us, Faq.
  4. For unique site identification, Favicon is a must.
  5. Logo needs to be reworked on. Try different color combinations and font styles for a more professional and unique look.
  6. I would love to see an Account login/sign-in system, as it is a must for an ecommerce.
  7. Login, when added, should be placed beside the cart and search bar for a more systematic header look.
  8. All footer links need to be arranged vertically for better placement and orientation.
  9. More social links like Facebook, Instagram etc need to be added for better customer connectivity.
  10. Reviews need to be added below each product for improving customer choice.
  11. Instagram images need to be added for better brand promotion.
  12. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  13. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.

    You can use Sparq free trial for as many products in your store. After the trial period, 
    you can enjoy with Sparqs Free Starter Plan for upto 1000* products.

Hope the store performs very well in the days to come.

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Shopify Partner
1488 75 253

Hey @Purehabt ,

Everything looks great but there is a lot of blank space on the homepage. Add a call to action button in the first fold of the homepage. It seems to be blank. I would suggest you to make your store engaging and interactive.

Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

Add a web push notification - It turns visitors into subscribers and subscribers into customers. It is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

- Add Reviews. It enhances SEO and ranking. Add product reviews and site reviews. This will help you to build trust with other visitors and increase brand recognition. Turn your customer content into sales by collecting and leveraging reviews, ratings, and Q&A.

 

If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.



 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Hi Purehabt, Your page is above average in terms of it's outlook.
However there are a few things I have noticed;

that the linked Facebook Page is non-existent

 

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Also, Think having an engagement channel where customers can reach out to you, or make purchases will help.

You can try Shopify Chat/Ping i.e. if you use an Iphone.
Otherwise a Customer Service or Sales Channel will be helpful.

Rendezvous is AI-powered social recommendations engine - enabling customers to discover products on merchant stores and leading to higher conversion rates.
Over 500,000+ shoppers are already using Rendezvous Recommendations to find products from big brands like - Amazon, Macy’s, Walmart & BestBuy.
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