I would love to provide some recommendations for your store.
1, The navigation header
- I recommend the font-size should be bigger to make the navigation bold and more attractive.
Currently, they are 14px. You can increase to 16 or 18px.
- Moreover, you should not let the header has a big space like this because sometimes it can hide other sections, for example
2, Customers Feedback section
- A slideshow is highly recommended to show your customer's feedback
You can see this example below
3, Add more content
- You can consider adding an Instagram feed on your home page to show your customer's photos reviews or your store's products to draw more attention
- On the footer, you can include other social media such as Facebook, Twitter, etc to build trust.
- A blog post is also a good channel to increase traffic or even conversion rates for your store if you put a call to action there.
- You should notice this factor because it is one of the most important things to improve an online store better.
It is much better to catch and keep people during their visits and purchase decisions with fast loading time pages so this will lead them on the way to the conversion.
Here is the article about PageSpeed with some factors affecting the page speed and some ways to improve the page speed of your store.
If you heard about Google PageSpeed Insights, it is quite popular but it still not accurate totally for a Shopify store, you can consult there.
Besides this article, you can consult a guide on how to optimize mobile performance for an online store. You can test more on other websites such as WebPage Test, Mobile-Friendly Test, etc.
Another one is a guide that indicates clearly how to optimize the code of your store.
I hope my recommendations can help your store in some ways.
Let me know if you have any questions!
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Page loading Speed--
Mobile Speed Need to Improve, Currently 24-30 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.
Header -- Have a smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing. Example of Good Header
Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales.
Home Page -
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page
Collection Page -
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page -
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
Cart Page -
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Besides these tracking methods, make sure the following is included on your store:
If you need help please contact us at https://www.task4store.com/pages/contact-us
Some minor changes can be made to the store footer for a much cleaner look. "Logo" need not be a part of the footer as it is already included in the header area. Other pointers to be implemented are:
I wish you all the luck for the coming days.