Feedback on my store please

Shopey
Explorer
55 0 9

Hello friends, could you please review my website and suggest me what improvements my website needs to increase conversion rate?

Website: www.shopey.ae

Conversion rate is around 2% and abandoned carts conversion rate is around 7%. 

Thanks!

Hi @Shopey 

Conversion rate of ~2% is already decent, but I can see room for improvement already. First of all this is guess work and a lot of the other posters that will come on here will also provide their opinion of what works best. 

Just looking on it from the desktop perspective. I can see

  • The main banner image is blurry
  • Some of the product images are also a little bit blurry. You really want crisp clean images to increase customer trust.
  • These images look like they are cut off
    ui-gab_0-1598396045282.png
  • Personally I'm not of the pricing layout, but I think it is okay.
    ui-gab_1-1598396277378.png

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

  • getting you started on tracking data
  • taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
MansionEcom
Shopify Partner
397 33 125

Hello @Shopey,

I've taken a look at your store and found there are quite a few things which if added can make better conversions.

1. Make the first letter capital of each word in the header menu. Example: Change Skin care to Skin Care.
2. Add product reviews as most of the customers read the review before purchasing the product.
3. Add Contact Us page for better customer interaction.
4. A FAQ would be useful!
5. Try to maintain the same image size while listing all products. 
6. Discounts and limited-time offers will help to increase sales.
7. Add About Us page which is a reflection of the purpose and personality of the business.
8. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
9. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

flare by Mansion Ecommerce is a service intended for site owners, store owners, pro bloggers that don’t have the time or expertise to deal with GSC, Bing Webmaster Tool & myriad other tools on a daily basis. Bots like flare takes care of the submissions for them verifiably. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

Hope this was helpful!
Jeena

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
Mihir_Gupta_
Shopify Partner
247 9 74

Hey there @Shopey ! Your store seems to be fine.. here is what I'd like to recommend - 

1. This image is not clearly visible. and when it's about pharmaceuticals, you cannot compromise on the quality of images! 

cats.jpg

 

2. When you have too many brands to offer, you should probably have a slider option! Your menu goes on and on! You need to do something about it. 

cats1.jpg

 

3. Are you also welcoming product reviews? I don't see them in product pages though! 

The rest of the things seems to be fine. I hope you have figured out sales funnel? 

I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations! 

We'll be happy to assist you with any kind of customization; add-ons or planning our sales/marketing/social media strategy! 

As Shopify store owner, you need to know the course of your journey! It's going to help you throughout your time in the eCommerce ecosystem! 

Ps. I'm just a message away!

Wish you luck with your Shopify store journey! Cheers! .-. 

Helping store owners in their smooth eCommerce journey! ;)
Shopey
Explorer
55 0 9

Hi @Mihir_Gupta_ ,

Thank you so much for your feedback. I will change the slideshow picture. Menu has slider option on the mobile but not on desktop, and I have experienced that mostly my traffic comes from mobile and iPad, so I think I can skip this part. Thirdly, thanks for suggesting to add product reviews, I will do that.

I really appreciate your response. Thank you!

0 Likes
Shopey
Explorer
55 0 9

@ui-gab wrote:

Hi @Shopey 

Conversion rate of ~2% is already decent, but I can see room for improvement already. First of all this is guess work and a lot of the other posters that will come on here will also provide their opinion of what works best. 

Just looking on it from the desktop perspective. I can see

  • The main banner image is blurry
  • Some of the product images are also a little bit blurry. You really want crisp clean images to increase customer trust.
  • These images look like they are cut off
    ui-gab_0-1598396045282.png
  • Personally I'm not of the pricing layout, but I think it is okay.
    ui-gab_1-1598396277378.png

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

  • getting you started on tracking data
  • taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers


 

Hi, Thank you so much for your response, I really appreciate that. I will change the pictures as per your suggestion. Thank you for offering your services and free consultation, I will email you when I will be ready. Thank you!

0 Likes
Shopey
Explorer
55 0 9

Hi @Growave ,

Thank you so much for such a detailed feedback. It's quite useful for me. I will consider your suggestions and install the app recommended by you. Thank you!

0 Likes
Anonymous
Not applicable
1618 0 0

Hello friends, could you please review my website and suggest me what improvements my website needs to increase conversion rate?

Website:www.shopey.ae

Conversion rate is around 2% and abandoned carts conversion rate is around 7%. 

Thanks!

That store looks good. I noticed all your products are indexed by google. You must not be an American based business.

Munn
Shopify Partner
480 17 100

Hi @Shopey welcome to Shopify family

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:

1. Footer Menu: The footer is an important part of your website because it is displayed on each page. As per resources, some stores have observed up to a 50% increase in conversions when they optimized their website footer design with specific goals. So it can help in improving credibility to your store, and as a result in conversions by updating your footer menu with following details:

Website Navigation: The product catalog is broken down into different collections & categories, a simple call-to-action on customer support/forms that try to convert website visitors to newsletter subscribers.

Website Technical and Legal Information: Terms and Conditions, Refund and Return Policy,

FAQ: Answer some of the most common questions customers have related to your products, payment, shipping, return, and refund.

Security & Credibility: Showcase your awards, security certificates, and badges to demonstrate to visitors that your website is trustworthy.

2. 
Add a favicon to your website. It will help you strengthen your brand and to add a polished look to your website.

3. A
dd Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also, you can do more target-oriented email campaigns. Also, Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and option to continue shopping from the checkout page.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase.

I hope this helps!

Munawar.

 

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