Feedback on my store - sales process and shopping cart

New Member
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I just migrated my store to Shopify after 10 years on Magento. https://www.churchlogogallery.com. I'm open to feedback on the overall design, but my main concern is the sales process. For 10 years I've had customers pay a $30 deposit and then I collected the balance when they approved a final design (I sell logos). I'm trying to set it up similarly on Shopify with a Bold shopping cart, but it isn't as simple or elegant as my previous site. Should I try to make the deposit option work, or would customers respond better to a quicker shopping cart where they pay the whole amount now, and offer a money back guarantee?

 

December is typically slow, but seems slower since the new site went live 2 weeks ago. I get about 2000 unique visitors a month.

 

Is there a "best practice" or obvious solution on the sales process/shopping cart, or should I use Lucky Orange or Hotjar to track customer behavior and adjust as the information comes in?   

 

Many thanks!

Mike

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@mikern

 

I would definitely try and apply the deposit option if that is what was working for you all these years.

 

Also, HotJar should always be installed, it won't slow down your site much (maybe just a few milliseconds).

 

I'd be curious to know how many visitors are dropping off on your homepage, as to me, it's a little complicated with different categories having different logos. At first, I thought they were designs from your portfolio.

 

Remember, people see images before content.

Consultily specialises specifically in Conversion Rate Optimization for eCommerce stores.

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New Member
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Thanks for your comments. My developer hasn't been able to make the shopping cart work for the $30 deposit option as hoped because I offer the option on products priced above $100 and they aren't able to apply to higher priced products and not lower priced products in the $49-$99 range.

 

Sounds like I have nothing to lose and everything to gain with HotJar.

 

Regarding too many categories. The goal was to have 3 price points, and I've been doing this for at least 15 years. At the same time I see the market around me segmenting with my competitors focusing into:

1. Low priced template logos (many with autobuild features)

2. Midlevel priced predesigned exclusive logos (sold once then removed from the site)

3. Crowdsourcing sites (custom design competitions),

4. Agencies charging higher prices with specialized services. 

It might be time to consider narrowing my focus and having a larger presence in a smaller segment.

 

Again, thanks. I may wish to continue this discussion with you more.

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Dear mikern,

 

Please try the official Shopify experts here : https://www.mswebdesigner.com/pages/enquiry

 

Thanks & Regards
MS Web Designer

Official Shopify Experts & Partner

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E-mail: hello@mswebdesigner.com
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Website: www.mswebdesigner.com
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Hi @mikern,

 

As above, try one of the experts, reach out to them and see if they can help before you pay them.

 

Definetly nothing to lose with HotJar.

 

I don't necessarily mean that there are too many categories, what I mean is that the logos above the category CTA's on the homepage are misleading. I thought it was actually a portfolio. I'd replace the logos with a text image just saying Standard, Exclusive and Custom etc to make it clearer to visitors.

 

Feel free to reach out if you need any further support or feedback.

 

 

Consultily specialises specifically in Conversion Rate Optimization for eCommerce stores.

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution!

Website: https://consultily.com/ecommerce
50+ eCommerce tips: https://consultily.com/tips
Instagram: https://instagram.com/consultily
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Shopify Partner
488 25 99

Hi @mikern 

 

Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.

 

After carefully reviewing I don't see reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.

 

Also I noticed that you don't have an always visible buy button. Your buy button is the most important button on your site and it should always be within the thumbs reach of the customer. Take a look at your store (especially on your phone), and try to easily find your buy button, especially when you are on the bottom of the page. If your buy button isn't always visible you are making it harder for your customer to buy. Consider adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales , it will help it make it easier for your customer to buy from you.

 

I wasn't able to find a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .

 

Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.

By the way, I created an email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course (I'm not selling anything) that might help you optimize your store.

 

To learn more visit https://www.answrly.com/

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New Member
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Thanks for clarifying about the logo buttons. I see what you're saying. I had buttons similar to these on the old site, but comparing side by side I can see how the new site is less clear/more confusing.

 

 

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New Member
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Thanks for the feedback.

 

I do have a review option: https://www.churchlogogallery.com/products/3c-wave-standard-church-logo at the bottom of the page. Customers can leave a review or read a review. 

 

The lack of visibility of the buy button on phones is something I'll definitely check out. 

 

I'll give the lack of urgency some thought. I'm moving more into the Exclusive Logos that are sold only once, so when it's gone it's gone. 

 

Thanks.

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