Feedback on my store to getting sales

razvanvendor
New Member
3 0 0

Hello everyone. I launched my store more than 6 weeks ago (18th March 2021), I am getting significant traffic form social media such as Pinterest, IG and Google (FB blocked for life my FB ads account since February 2021)  and a little from direct traffic but no sales. I only got 1 sale so far. When I look at the report, I see that people are spending less than 45 sec in my store and no one are adding products to their carts. I would like to get your feedback on how to improve my store and make sales. Presently, due to budget, I am doing some paid ads on Google ADS only with a great amount of traffic but no sales.  Please visit my site and let me know how I can improve. 

Thanks.

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DigitalArtisans
Tourist
141 11 25

Hello Razvanvendor!

I have read your problem. You are getting traffic through your paid social media marketing campaigns but you are not converting into sales.

So definitely there must be something wrong with your store. I strongly recommend you to use a paid premium theme to give the visitor a professional look and feel.

On your products page, add customer feedbacks by installing the app Ali Feedback.

Make sure you add to cart and the check out function is working properly.

Thanks,

Digital Artisans

 

Hatim Ayoub | Designer | Developer
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razvanvendor
New Member
3 0 0

Sorry, I forgot to add the link to my store. here is: https://nutrisportrazvan.com/

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CutOutWiz
Trailblazer
163 11 60

Hello @razvanvendor 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

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M, from the Business Development Team of
Cutoutwiz
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DigitalArtisans
Tourist
141 11 25

I will check it and get back to you

Hatim Ayoub | Designer | Developer
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razvanvendor
New Member
3 0 0

Hi! I clicked "solved" by mistake. My issue isn't solved

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Jason
Shopify Expert
10260 142 1940

@razvanvendor wrote:

Hi! I clicked "solved" by mistake. My issue isn't solved


Easily fixed. I removed the solved marker.

I jump on these forums to help and share some insights. Not looking to be hired, and not looking for work.

Don't hand out staff invites or give admin password to forum members unless absolutely needed. In most cases the help you need can be handled without that.


★ http://freakdesign.com.au ★
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NikkiElizDeMere
Excursionist
66 6 29

Hi @razvanvendor

Here's some feedback for your store. 

Homepage

  • Update your unique value proposition (100% natural necessities for the body) to be more specific. 

    “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

  • Update your main call-to-action (Discover) to be more specific, such as "Shop Now".

  • Add a live chat functionality.

Product pages

  • Update the "Shop All" page so that it displays and links to all collections rather than just all products. It would be easier to browse.

  • Ensure that all copy on all product pages is unique. (Otherwise, you're creating duplicate content issues for SEO.) I searched for some of your product descriptions and several other sites returned the exact same copy.

  • Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions.

For example: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

  • Only have one "Customer Reviews" section on product pages instead of two.

    Screen Shot 2021-04-30 at 8.46.49 AM.png
  • Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

  • Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.
  • Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

  • Show all products in context through photographs. For example, a t-shirt store would provide photography of people actually wearing their shirts instead of photography of just the shirts.

“About Us” page: 

Social media

  • If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

  • Ensure that your website meets the standards on Google Search Central.
  • For on-page SEO, add original, creative content to your home page and product pages.
  • For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021

  • Favicon optimization
  • Breadcrumb optimization
  • Meta descriptions
  • Numbers in titles
  • <title> boilerplate
  • FAQ and how-to schema
  • Relaunch top content
  • Increase internal linking
  • Update old content with new links
  • Remove unnecessary links
  • Mobile link parity audit
  • Invest in long-form content
  • Use more headers
  • Leverage topic clusters
  • Bring content out of tabs
  • Core Web Vitals
  • Limit sitemaps to 10,000
  • Leverage dynamic sitemaps
  • Passive link acquisition
  • Page-level link intersect
  • Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

CMO @ Reeview.app. Reeview automatically finds, collects and displays authentic, user-generated product video reviews for Shopify stores. Using A.I. to manage user-generated videos at scale and beautiful video widgets placed directly where purchase decisions are made, Reeview increases conversions, shopper engagement and customer lifetime value.
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AiTrillion
Shopify Partner
2981 172 552

Hello @razvanvendorSachin here, from the AiTrillion-an All-in-one Marketing Platform on Shopify. Thanks for posting! I've taken a look at your store, and see that your store's overall appearance is visually appealing, and must say you worked hard to make it live. Here are some inputs from my side:

- Add the title name of this section.

AiTrillion_0-1620044117267.png

- Add a review carousel or testimonials on the homepage. It helps in building trust with other visitors. 

- Product page looks good. 

- Add loyalty rewards programStart giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.

Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

 

Moreover, what helps you more is to use marketing automation tools that will help in better customer engagement automation. You must set up proper email marketing campaigns, loyalty reward programs, web push notifications, or affiliate programs to increase engagement, to implement this you can install the all-in-one Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this Helps!

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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