I need some one with experience to look at my store www.sofizara.com and advise me what changes to make.
It's launched 2 months now 1.242 sessions and 0 sales.
How am I doing? Do I need more patience?
Any advise is help!
Thanks in advance!
Overall, your store is cute and you have definitely put a lot of time into it. However, I'm a mom to a 3-year-old and I wouldn't order from your store. The issues I have are more in regards to shopability and policy:
I agree with the other feedback provided and would also suggest going through and cleaning up your product titles and descriptions. It looks like they are the default that comes when importing from aliexpress.
Also as I scroll down (on desktop) its just a barrage of different products to look at/choose from. There is such a thing as too much variety so I would try to clean that up a bit as well. Maybe include something about what makes your store unique or interesting?
I am just starting out in ecommerce myself so I know its an uphill battle.
Instead of using the black header template for highlighting the email address which is already been mentioned in the footer, you can mention some discount or shipping offers there which will eventually lead to ease of notice and attention for customers thus, driving better sales and conversion rate. Further, some other points for store optimization are as follows:
Hope the store starts receiving sales through store optimization very soon.
I have just visited your website. Overall, it is so cute and beautiful. Here are some feedbacks to make it better:
- Make your page header clear, so customers can easily to follow.
- Add more sections to show what makes your store different from other merchants and why people should buy your products. I see that now you are focusing on showing your products only. In fact, you need to engage with the website visitors before convincing them to your customers.
- Add the Testimonial section to build the trust of customers.
2. About us page
- Currently, there is an "About Us" section on your home page. However, in my opinion, you should create the About us page that contains beautiful images and videos to tell your business stories and build a great relationship with your customers.
3. Improve your page loading speed
Your page loading speed is quite low on both mobile and desktop. You can check it via Google Page Speed Insights and find improvement suggestions.
Actually, your website visitors can quickly leave your website without making any sales if they have to wait a long for your page loading.
4. Using sticky call-to-action buttons
Now, more and more people use their mobile to go shopping online. So, it is time to optimize the mobile customer experience. One of the quick and effective ways to do it is using sticky call-to-action buttons which are always visible on the mobile view. With CTA Now - a FREE Shopify app, you can create different sticky buttons such as Add to cart, Buy Now, Contact Us buttons, and other custom button/form. It is a good way to improve customer experiences and get more sales. Here is one example for you:
I hope this above feedbacks can help you improve your online store and get more sales <3
You should make your store engaging. You need to engage your visitors coming on your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a chatbot to make sure you never lose any of your customers. You can add web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
Add reviews, it will help in increasing SEO ranking and will build trust with other visitors.
If you want to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
My Pleasure! Happy to help you.
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