Feedback on my store

Adowney
New Member
1 0 0

I receive traffic but no conversions.

www.themidnightbite.com  

0 Likes
EcomGeeks
Shopify Partner
1002 136 327

Hey @Adowney,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.

screencapture-themidnightbite-2021-06-25-08_31_45.png

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

macarons-04.png

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

PRODUCTS
I see two issues with your products. 1. You lack variety - you only have the 1 box and a coca-cola. 2. These snacks are common. 
As you know, these types of snacks can be purchased by going into gas stations or Walmart, Target, etc. so there is no need for anyone to purchase online from your store, I don't say that to discourage you because there is a way you can make this work and this is by selling uncommon products, products that cannot be found in gas stations or retail stores.

screencapture-themidnightbite-collections-midnight-fun-box-2021-06-25-08_34_35.png


MARKETING
For you, I’d recommend creating videos to market your products. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get adsense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns adsense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go!

PRODUCT DESCRIPTIONS
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:

SEO
While you work on your product descriptions, keep SEO in mind. One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:


I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


0 Likes
AiTrillion
Shopify Partner
3732 214 663

Hey @AdowneyThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some ways to make your store even better and make people want to purchase:

- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.

- Minimize the transparency of these images. 

AiTrillion_0-1624958261847.png

- Add a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product to someone.

You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.

countdown timer.png

Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon code to complete the purchase.

 

These are some engagement tools that will help you to engage the traffic coming to your store and drive conversions. 

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

- Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
- All in One Marketing App on Shopify AiTrillion Marketing Automation
.
- 13+ Shopify Apps launched on app store.
0 Likes