As I see you have everything done what an idol eCommerce store must-have, the only thing you lack is engagement tools. You can use a lot more things to capture and captivate your traffic.
Make use of pop-ups to greet your customers. I would personally recommend you to go for a 45-sec-pop-up at the entry. Conversion rates for pop-ups are high and the most surprising discovery is that the pop up doesn't increase bounce rate at all. This is ample time for your audience to get hooked by your content, whilst also being quick enough to catch skimmers before they leave.
I would recommend you to add a review button on your homepage so that every new visitor can get a glance. Create an engaging and interactive website- Engaged and loyal customers, can lead to an increase and repeat sales and also eventually lower down your cost of acquisition.
Make use of push notifications, which allows you to send push notifications in real-time to the user's browser. Engage customers will lead to an increase in repeat customers.
Chatbots in your business is that they save time. For instance, when used on your website they can provide fast, automated answers to most questions. This will engage your customers and prevent customers from waiting for a day or longer to receive responses as they would have in the past.
You can add loyalty points and referrals, it increases repeat purchase and customer lifetime value with points and rewards that give customers more reasons to return to your store. Encourage them to Share and Refer their friends to your store. It will help you to collect & display customer reviews, photos, and Q&A, to increase your trust as well as conversion rate. This will help in engaging your visitors and converting them into paying customers.
Send welcome emails, start a welcome series, based on customer activities on your store. Send Broadcast Emails campaigns to anyone on your list when you need to talk to everyone at once. Automatically trigger emails when your customers are most interested based on the purchase, or site visits, or engagement. Or the way they interact with your brand. Group your audience into segments based on almost any factor so that the right message gets to the right person.
You need to focus more on customer engagement and retention part. Engagement helps to capture visitors and convert them into customers. There is no engagement in your store. No matter how good you work on your store you won't be making money out of it unless you make your website engaging. Engagement helps to capture visitors and convert them into customers. Make sure that you are using the right marketing tools in your store. Combined with a smart marketing strategy, the right eCommerce marketing tools can grow your online store.
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