Hi Shopify community,
We are in the process of reviewing our store as (like everyone!) we are keen to maximise our online sales. We have had relatively low traffic but it has been growing bit by bit and we have been getting online sales. Recently our traffic had a big spike due to some product features in Newspaper weekend magazines. This was amazing, but it hasn't converted into sales volumes in the way I might have expected. That itself is quite interesting as both an image of the cufflink and the price were featured, so customers visiting already know a decent amount of information prior to visiting our site.
It would be great to get others views so we can see if our ideas for improvement are on the right track and hear some things that we might not have considered.
I noticed a few little things on your website.
Home Page Slideshow Image
I'd rather have a images of say three men smiling wearing your product here. Looks better and gives good feeling to visitor.
I'd flow the home page like this.
I'd change the add to basket button to a color that pops maybe nice shade of blue ? I'd also add reviews and/or testimonials if possible.
I believe you shouldn't have the site set up to say "basket" I'd change it to "cart" just because its a men's product maybe something to test ?
Overall great job. Your website looks nice. The higher ticket items are always a little harder to sell. I'm sure you will work out what works. It's all a learning curve.
Your store looks good, I mean it is neat and clean and designwise I like it as well.
But it is quite empty and doesn't tell me what to do one I enter your store.
Perhaps, you might enable accounts and ask users to sign up for the small amount of discount. Asking to subscribe the newsletter is an option as well. But since you sell expensive products and if you are looking forward to get loyal customers, you might find it useful for them to have accounts. Because you will be able set up future campaigns and run a Loyalty programs.
And if you are looking forward to increase the number of products on your store, you can use Wishlist, so the cart abandonment won't show enormous numbers
You have a great site and it's beautiful. There are some things I would tweak and change if you were our client and we were running your marketing. We have a few clients who sell higher end product for their niche and it's all the small details that go the extra mile.
As for the newspaper mentions, PR and newspaper mentions usually don't translate into sales (at least right aways). Those help you build a brand and get on people's radar but don't drive sales at your price point. You will need to look at paid ads or SEO to drive sales in the short and long run.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Traffic has arrived, which means the store is interesting to visit. But at the same time, lagging some features might result in low sales and conversion rates. So, store optimization is needed. Some of the good suggestions for it are as follows;
I hope that this feedback help you get more and more sales.
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
You might consider adding an always visible buy button. Your buy button is the most important button on your site and it should always be within the thumbs reach of the customer. Take a look at your store (especially on your phone), and try to easily find your buy button, especially when you are on the bottom of the page. If your buy button isn't always visible you are making it harder for your customer to buy. Consider adding https://apps.shopify.com/better-sticky-checkout-button-increase-your-sales , it will help it make it easier for your customer to buy from you.
You might consider adding reviews. It would be good to add reviews for your products. Think about it when was the last time you bought a product without reading the reviews first? I think you should definitely add some reviews.
After looking I couldn't find a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever. A big thing that can help more of your visitors be turned into buyers would be by adding a sense of urgency to your store. One way to add urgency is to have a sale, and all sales need an end date. You can easily add a sale to your store with a countdown timer. One countdown timer that I recommend is https://apps.shopify.com/better-countdown .
Another thing you might want to add is a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
To learn more visit https://www.answrly.com/