I have done everything I can think of:
Would you be so kind to look at my store Ellashe and critically review. Shopify analytics state that my traffic is in the top 19% of stores started at the same time and I am getting traffic from the US and Europe.
Would appreciate all the assistance I can get.
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Your store is ok but there is a lot I would change if you want people to trust your store and buy something. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Hi @Ellashe ,
I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.
1. Add a Home page link to the main menu.
2. Product images in the collection and product page are looking bigger. Decreasing the image size a little bit will look better.
3. Add more product images in product pages.
4. Add product reviews as most of the customers read the review before purchasing the product.
5. Add Contact Us page for better customer interaction.
6. FAQ page is redirecting to 404 error page.
7. You can add testimonials on the home page to make the store look more professional.
8. "TRACK ORDERS" page seems to be an empty page without any form.
9. Discounts and limited-time offers will help to increase sales.
I also did a flare check on your site. You have only 317 results indexed by Google. But your website has 355+ pages. Everyone knows search is the most effective way to acquire customers and drive traffic. Natural search draws way more traffic than Social media. To appear in search results though, Google has to first find your website content. It used to take years to get your content found by Google and major search engines. You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Hello @Ellashe, Now your store looks great but I would recommend you to display some best brands on the homepage that you are selling. This will have an impact on your customers to make a purchase. You have great products and brands. Display brands too. You can display BEST SELLERS, OUR TOP BRANDS.
You should increase the engagement on your store. Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
You can install AiTrillion.com. It's best for the loyalty and reward program. It's an all in one Shopify app and is fully integrated. Its loyalty program is integrated with reviews, email, web push notifications. Plus you don't need to install multiple apps.
With the help of the Aitrillion Loyalty Reward program, you can give loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications.
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Store Loading Speed -- Store loading speed is very poor for mobile, need to improve speed immediately.
Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.
Also, create a slide out cart, a cart icon with item calculator.
Home Page --
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers.
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions.
Collection Page --
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.
Product Page --
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.
I’d suggest you to try our all-in-one app, Cart2Sale that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page --
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Integrations on your store --
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
If you need help please contact us.