i'm wondering if someone can take a look at my store and provide some feedback? i'm getting views but no sales so I don't know if it's the store layout or my targeting audience? I re-vamped the store aweek ago and since then the visitors are staying longer looking at products and some items have made it to the cart but no conversions...
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I took a quick glance at it for you, and the site looks fine as far as layout and choice of images goes.
I think the biggest turn off to a consumer is going to be that 14 - 30 day delivery window. People don't want to wait that long to get their merchandise. Amazon has everyone spoiled with 2 day delivery.
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I just had a look at your store. Very nice product images and I like the consistency of your "Our collections" page. Just 3 things I'd suggest for your homepage for better chance of gaining sales:
1. You might want to be clearer in what products you are selling when customers first land on your homepage. Right now it's "Choose to be Different" which I think is not suggesting or implying the products your store offers. And if possible, I'd suggest turning that section into a slideshow; it looks more active, interactive and captivating than a stand-still picture.
2. Add more navigation tabs on the header: i.e. Plants, Pots, Dinnerware, Tableware, etc. This gives a clear idea/outline of what they're selling to their customers right the moment customers land on their page. You can take a look at the homepage of Laneige US (https://us.laneige.com/). They have navigation tabs like Skincare, Lipcare, Makeup, Bestsellers, etc.
3. I see your store currently has a 20% off sale campaign. That's awesome, but I only figured this out after a pop-up appeared after quite a while, and I also had a vague idea of a sale going on when scrolling down and seeing several products being discounted. I believe if that pop-up could appear earlier or if you have other ways to draw customers' attention to that info more quickly, they'll more likely to shop. Everyone likes a promotion, but promo info should appear when customers are still on your store. Customers are getting more and more impatient and the average time people spend on a website is getting less and less, so we as e-commerce owners need to make extra effort to grasp their attention promptly and in an organized manner.
Those are my suggestions. Have a great day and good luck on your sales!
Hello @latefordinner ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.