Hello @azurlifestyle, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- Add a call to action button on the banner image of the home page.
- Add a favicon.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share/ follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and help in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. It also helps to reduce the abandoned cart rate.
- Add a section of trending, new arrivals products on the home page.
- Showcase reviews on the home page.
- Setup Product recommendations on product pages as well as cart pages.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Congratulations on your store!
Hope the following suggestion will help you
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 80.000 active Shopify merchants.
I have some recommendations below
Add a favicon to your store
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add the CTA button on the banner image
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
You can increase the font size of the text "azur" as well as the slogan/ description "Clothing, Accessories, Lifestyle".
Or you can move the slideshow of the bottom to the top. There are 3 slides, each slide is for each description and also add CTA for each slide.
1.3 Add testimonial - customer reviews
You can show rating stars for each product.
Or you can use the Slideshow to display customer's reviews. Let's consult my Stella template
Or another way to display reviews as well as encourage your customers to leave a review is using third-party apps. You can use Loox or Yotpo app to review widgets with photos gallery because both of them integrate with PageFly already.
1.4 Add a section to introduce your store
I highly recommend you should add a section to introduce your store to customers. I notice that you have an About us page so you should take the content from that page and add an image.
1.5 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
2. Collection page
2.1 Add a secondary hover image on each product image
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Use the Load more button instead of Pagination
Instead of switching to many pages, go and back, you can replace the pagination with a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.
3. Product page
I take this page for example https://azurlifestyle.com/products/the-fiji-flip-flops
3.1 Provide 3-5 images from different angles
It can’t be denied that customers easily have an overview of products when shopping in physical stores, therefore, when they shopping online, we need to make them feel the same. This is the reason why providing images from different angles, and in-scales is very important. Because if your store doesn’t show off enough images for customers to illustrate, they will be hesitant to take action. This product is also presented on a human model, and of course, this is a good point.
2.2 Add You may also like section
I recommend you can use Upsell Cross-sell to add a You may also like section below. This helps customers look for more choices and they can buy more, this helps to increase the conversion rate for your store. You can use Bold Bundles, this app also integrates with PageFly.
2.3 Add rating stars or review gallery
As mentioned above, reviews are very important for an online store. Many customers will take action immediately when they see many good reviews of the products.
And by adding a review gallery, your customers also can leave their reviews too.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly. I also have a post of feedback on good factors of a high-converting store, you can check here
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!