Feedback on my store

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New Member
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Hello i make new store www.aksharvalley.com its general store. I want to know how can i improve my store and people visit and buy from it. Please provide me detail which changes need?
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Shopify Staff
Shopify Staff
692 74 124

Hey @!

 

Cal here from Shopify, thanks for reaching out to us. I've had a quick look at your store, you've done a great job on it so far. I have a few questions and some comments on the store:

 

1) Who is your target audience and how are you planning to target them? What behaviors and interests do they have? 

 

2) About Us - you should consider adding an About Us page that details who you are and what your mission statement is as a company. 

 

3) Reviews/Testimonials - peer reviews have been proven to increase conversions. 

 

4) Branding/Color scheme - you have a great logo, with some nice color choices in it. However, these don't seem to be consistent throughout the store. 

 

5) The Watches section is completely empty, and needs to be removed from the homepage: (http://bit.ly/2GC6UYi). 

 

What marketing strategy have you for the business moving forward? 

Cal | Social Care @ Shopify
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New Member
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Hello,
I recently launched ads set for rainbow pendant necklace was it good?

My store is general store so targeted audience is 20 to 65 years old man
and woman.

What you said about logo i dont understand correctly.
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Shopify Staff
Shopify Staff
692 74 124

You will find it difficult to nail down an ideal audience for your store based on anyone 20-65. This is such a wide demographic that your ad campaigns won't be able to target people specifically interested in your products. Have a think on who is most likely to buy your products, and get as narrow as possible. 

 

Regarding your logo, it has nice orange tones to it, but this isn't reflected in the rest of your website, where there are different colors present. In general, you'd want to match the color scheme to your logo to create a sense of branding. 

Cal | Social Care @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

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