Last week I sent you some really helpful free content. Looks like you must not of got my email.
If you want me to send that over to you shoot me email below.
I just took a look at your store and I think it looks really good. There are just a few minor things that I might consider changing
One thing you might want to add is a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
You might consider adding reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
Nice job on your all of your hard work so far, and I'm sure that just a few minor changes will really help.
Just so you know, I also created a tiny email series that has some tips on making your shopify store better https://mailchi.mp/7d8692283c12/shopify-conversion-course
To learn more visit https://www.answrly.com/
It seems you have worked quite a lot, as store is amazing . It has everything at it place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I would love to see a professional logo, as it is a must for an ecommerce. This one is just simple text.
You can add an Account login/signin system, as it is a must for an ecommerce.
For engaging new customers, you can add a section of best-selling products.
For some sales in the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a seperate sale page for discounted products.
Also, You have around 40 products and sure you might add a few more as its just a start for you visitor might feel hard to find the right product.
Also your search page is bit off and empty https://southseapearls.net/search?q=. Don't you think if suggestions are offered to searchbar, there will be a lot of chances for a visitor to buy from your store?
I would recommend to replace the default search with advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction and other such feature. Visitors with search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.
I hope my feedback will help you converting visitors into customers.
I could leave tons of points in a review but the biggest issue is the design of your store. If you are selling $350+ jewelry, then your store needs to look and feel a bit premium and not very basic as it does right now. I would work on your branding, and design of your store before touching anything else. Your store does not look like a place I want to buy a $350 piece of jewelry.