Can you guys take a quick look at my webshop?
I want it to be good before i put this online.
Please tell if something is missing or if something needs a change. Also I had troubles with my other shop when i put it online. i couldn't use the URL ! don't want this to happen again
thank you !!
Depending on how you plan to get traffic on your shop, you should think about putting a picture with a benefit-driven headline on your site. I wasn´t even sure what I can expect and only found out after scrolling down and seeing your products - which is extremely bad because it isn´t like most people use the internet -> it has to be clear from the beginning what I can expect, the easiest way to do this is by -> putting a picture with a benefit-driven headline on your site.
Then having 2 prices for each product displayed is a big no-no: you´re going to irritate many visitors by doing so (when choosing $ as currency is shows me each price twice in the same currency) and you´re also unintentionally making your prices seem much higher than they actually are -> less visitors are going to buy. Only show one price, preferably one that most people are going to be familiar with.
There are no product description - another big no-no which will cost you many customers
As long as you don´t have any reviews don´t show them on your site at all - doesn´t look good when the product has 0 reviews. First get people to buy your product, ask actively for reviews and as soon as you have 5 for a product you can show them.
In Checkout the currency switched automatically from $ to LE and then in the next step back to $ again -> another reason to only show one price it will irritate to many people and keep them from buying
And those are just the major issues, there´s a lot more to work on...
Congratulation for your store. We have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Need to work on design
3. Optimize your each product landing page
4. Optimize your store for SEO
5. Add policies pages at footer
6. Show Facebook or Instagram Feed at Home page
7. Add blog section
8. Do customization at cart page
There are other areas you need to work
Need help? Please contact us here: https://www.mswebdesigner.com/pages/contact-us
Thanks & Regards
MS Web Designer
Hi DosSantos! Maggie, Shopify Partner here :)
I have to agree with the above comments - the homepage lacks engagement - it feels like you are not really passionate about it, and it rubs off on the visitor - why should they care about your products if you don’t?
Also, you mentioned you’ve had issues in the past with using certain URLs, could you elaborate on this?
The top promo bar has a text ‘SAY WHAT!! FREE Shipping ! Quick Delivery !’ which completely doesn’t resonate with your target audience - women looking for pampering goods online. Consider working on your brand’s tone of voice, as it’s a big part of the conversion rate optimization. You’ll see much better results if this bar was in dusty pink color [not khaki green], and simply said: “Get FREE delivery worldwide with every purchase” - simple, and it appeals to your target audience.
Your logo is a little difficult to read - consider investing in professional logo design on a transparent background - it will help you build your authority and trust, and therefore sales.
Your homepage looks a little like a collection page:
You simply ask visitors to buy right away, without even properly introducing yourself :)
Consider displaying a feature promo image at the top, showing one of your products, and telling a little about your brand. This is a much better way to introduce your brand to the customers, engage with them, and invite them to browse further.
See how I’d see your homepage:
It’s much more engaging, showing one of your most appealing products, has CTAs [calls to action] and has a color scheme suiting your niche.
Also, instead of “Feature Collection” consider using something more SEO-friendly, such as: “Bestselling Skincare Products” - that’s much more useful for Google, as it can group you in more relevant search results.
You have a link on a homepage to view all products, but it links to exactly the same products as on the homepage:
It feels a little misleading which may affect your trust - and that’s very important for conversion rate. Consider growing your products’ selection; the more products you have, the bigger your chance for a sale.
Newsletter in the footer - consider adding more appealing heading here, to really make people want to sign up to receive news from you:
I also recommend adding a custom domain name.
That’s a great trust signal and can also help you improve your SEO. You can register a domain through NameCheap.com or GoDaddy.com or similar. Then connect your domain to your Shopify store, as explained in this guide: https://help.shopify.com/en/manual/domains/add-a-domain/using-existing-domains/transferring-domains
Shipping page - you mention Belgium and Netherlands locations - if you only ship within those two countries, make sure to make it clearer on the homepage and have a currency in Euros. Your default currency as displayed in the header area, is Egyptian Pound, which is a little confusing:
Also, the currency drop-down overlaps the cart icon, so make sure to optimize the display of those two elements.
Consider also displaying your shipping rates table on this page. At the moment you ask potential shoppers to do all the work - go to the cart page and calculate the shipment to their location. People online expect things done for them - it’s so easy just to click to another website than to make an effort and calculate the delivery charge. You will see that your conversion will improve once you allow your customers to find the delivery fees easily on your Shipping page.
Also define the countries you ship to and the estimated costs.
Some of your Collections have featured images at the top [like Bodyshapers], others don’t - make sure to stay consistent with your store layout and design, as it’s also a big part of the conversion rate optimization.
Instagram - consider opening the external link in a new tab - this way you won’t lose traffic from your website. Also, make sure to post regularly, as the feed is empty at the moment:
Your SEO score is 44/100
You seem to have two domain names pointing to your website [perhaps the default myshopify.com domain and your custom domain] which, without a 301 redirect make Google read your website as two separate sites with a duplicate content, which might affect your Google rank:
Make sure to add a redirect to let Google know which version it should take into consideration.
Your content could be more defined - your most often used words are “price, sale, for”, which are not very specific for Google:
Consider working on your keyword density, so Google knows your content is related to a specific niche.
Some of your URLs are not SEO friendly:
It’s important to fix them now, as you are starting out, as changing URLs later, when you are more established and have more backlinks, will results with tons of error pages. See how to make your URLs more SEO friendly in this free video guide: https://youtu.be/4V-jFWoGFd4
If you liked this website critique, and would like to request a review of your own store, please click here now: https://www.rockpapercopy.com/audit/
Shopify Partner | Ecommerce expert
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You made my day !
I worked on most of your points you gave and still need to figure out a few.
The double pricing is a thing I can't get rid without help and my shipping is another step that I will go change.
I loved your answer and the work you put in to helping me with my bad layout.
My instgram needs work on but I think i'm stuck, as a dropshipper I don't have any items to take a picture of and posting thesame picture as on my webshop will most likely not attrack people to visit the webshop because it's just a picture and not personal. Got some tips maybe?
here is my new domain: https://bodypreps.com
I recommend connecting a domain to your store. Here's a guide on how to do it:
When it comes to the Instagram feed, it's definitely tricky when you're dropshipping. You can have a mix of product posts and tips, i.e. how to look after oily skin, get rid of wrinkles, trim split ends etc. Something in your niche, and relevant to your target audience.
Hope it helps,