Hello, I am fairly new to Shopify and would like some feedback on my store. I am currently running Facebook ads and I have gotten around 400 unique visitors to the site, but only one sale.
The store link is ivi-smiles.com
Thank you in advance for your feedback and time!
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I don't think it's a good idea to place the product details section right at the top of the page. Even when your store is selling only 1 product, first-time visitors must expect some kinds of introduction before jumping into the product details.
1. Above the fold area.
I recommend you add a high-quality product image as the hero banner with a short and clear description of the product/its benefit.
The product detail section can come right after.
2. Product details.
About the product details, the description is needlessly wasting your space. I suggest you include only the core information in the column, and cut the rest of the content to a separated section under the product details section.
3. Video tutorial
Having a tutorial is a great idea. But as a visitor, I would prefer a video showing how to use and how people can benefit from it. invisalign.com and many sites in your industry is doing this well.
Tbh this section is confusing. If they are testimonials, they should show image and information of the person who uses the product. Not sure what it means by showing these brand logos.
Though your site is getting ample of traffic, but still having only one sale surely signifies that you are lagging somewhere. My suggestions to you are as follows:
Hope your store becomes capable of converting visitors to customers very soon.
I agree with VictorBui - it's better to start the homepage with a promo area, a short introduction to welcome visitors, instead of just asking them to buy right away. When they land on your homepage, they still don't know what you're offering, so they're not likely to convert that soon.
Here are a few guides that might help:
Shopify Expert | Ecommerce SEO Wizard