Feedback on my store

New Member
2 0 0

Hey, i'd really appreciate some honest feedback on my store that i launched last week. I've done some marketing on FB and also had some shout outs from influencers. Since 23rd Jan launch i've had 3000 visitors and 4000 sessions but no sales!! Thanks all.

New Member
2 0 0
Shopify Expert
277 13 54

Hi djjt13 !


I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.




  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.  Example of Good Header 
  2. Footer -- Optimize your footer with more professional and functional look and also  add your newsletter sign up so people who follow your brand will receive more updates about promotions and sales.



A lot can be done to your homepage to make it more informative & attractive.  Example of Nice Home page 


  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about                               your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.

     7. Trust badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic



Your customer views this page to have an in-depth view of the products and services you offer Example of Good Collection Page 


    1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners

    2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
    3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer

    4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold                                                     out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly                                                                                                    


  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button will make your product page more interactive and user-friendly. Example of Ideal Product Page 


  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, MS Complete Cart Customizer



      1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
      2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how                                                                                                                                                                                                  customers interact with your store

     3.Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.

  1. Must be your own domain -- Your site should be on your own custom domain as it represents your brand identity. Choose a domain name and set up your custom domain if you don't have one currently.
  2. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!


MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

1 Like
Shopify Partner
1958 123 433

Hey Esencia Jewellery,

The correct order of arrangement of the elements in the main menu should be as follows: Home, Products, Ring Sizing, Shipping, Returns, About Us and Contact Us. Some other points to be considered for a more unique and professional store look are as follows:

  1. Text color should be dark and bold in the "Shop By" section of the product page for better visibility and clarity.
  2. There is a lot of empty space below the products on the product page.
  3. Shipping, Returns, Contact Us and About Us should also be a part of the footer apart from the header.
  4. Instead of using multiple newsletters, a single newsletter should be used in the footer for the latest updates on discounts, promotions etc.
  5. The central banner should be full width in order to avoid the unwanted white space on both sides.
  6. Social links like Facebook, Instagram etc need to be added for better connectivity.
  7. Instagram images need to be added for better brand promotion.
  8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  9. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store receive a lot of sales and conversions in the days to come.

Neha :)






Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
103 6 8

Hi @djjt13 


Congratulation on the great store with beautiful products. However, it's hard to navigate through your collections and search results pages.  


1. You should consider implementing autocomplete (search suggestion and product match) for the search box. Shoppers who used the on-site search showed a 216% increase in conversion rate and a 21% increase in average order value. It's an impressive figure, but often overlooked. Ultimate Search and Filter using AI technology offers instant search, autocomplete, typo tolerance, synonyms search. It would act as an aggressive sales assistant that improves your customers' satisfaction and increase conversion rates.


2. It's essential to implement a product filtering for your Collection pages and Search results pages. It's hard to expect customers surfing all pages to find the desired products that they would purchase. With  Ultimate Search and Filter you can create product filtering by Color, Theme, Size, Price like


3. Consider using Merchandising to get more profit. he right digital merchandising strategy can engage your shoppers, guide them toward enticing products, and boost your sales, which is the dream for any online retailers. You can pin and boost high-margin or sale items, bury products that most sizes are out of stock, display promotional banners on collection.


Check our demo store (Horizontal product filtering) at:



Shopify Partner
1051 53 157

Hey @djjt13 ,

I would love to give you feedback but check the domain. The site is not opening. 

Sachin D | Shopify Growth Expert @ AiTrillion

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