Put yourself in the visitors shoes and go through your checkout process. When you go through it do you notice anything that might be putting people off ?
Here is what I noticed. When you get to checkout the checkout page looks completely different to the rest of your website. Different logo different color style. Try to be more consistent on the checkout page with the rest of your website.
Will always have abandon carts but making the checkout more consistent will help with convert more of them.
I have to agree with Clayton_Bates - consistency is important for building trust. If your checkout page suddenly looks different than your website, people might think you send them to a different platform to put their sensitive data and might hesitate from going ahead. Keep it consistent, it's important for conversion rate.
This is Maria from AskBeat. I think there are 2 things you should do at first:
1. Study some statistics on cart abandonment and see if there is something that might be affecting your visitors:
2. Send a survey email to your abandoned cart customers and ask them what are the reasons that are stopping them from completing their order. Alternatively, you may send them (and certainly to your paying customers too) an NPS customer satisfaction survey: https://blog.hubspot.com/service/what-is-nps. If you want, you may try our App, AskBeat, to send an NPS survey manually to your abandoned cart customers (and automatically to your paying customers). It's very easy to use and all you need is to upload a list of your abandoned cart customers emails.
Wish you all the best!
Cal here from Shopify, thanks for reaching out to us. Further to what has already been discussed above, I'd like to enquire about your traffic. What are the main sources of traffic currently? If you find that a particular approach is leading to few conversions, it could be time to shake up the marketing plan a little!
Have you drawn up a marketing strategy?
Have you considered more direct marketing, like influencer marketing?