Hello, my store has been open for six weeks and I have had a few sales and consistent traffic. I continue to do research and to help improve my store daily. I welcome feedback from the experts to help me continue to improve. Would you take a look and let me know if there is anything glaring that should be improved to help me increase conversions. Thanks so much.
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Page loading Speed--
Mobile Speed Need to Improve, Currently 15-25 . you need to improve website speed to make it more user-friendly for both device desktop and mobile. This is one of the most important steps for improving conversions and sales. This year, during the Black Friday Cyber Monday (BFCM), Shopify stores in 175 + countries around the world created a new record with $2.9+ billion overall sales. Among these, 69% of sales have been made on phones or tablets, while only 31% happened over the desktop.
Header -- Have a sticky header and smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing. Example of Good Header
Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales.
Home Page -
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. Example of Nice Home page
Collection Page -
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc. Example of Good Collection Page
Product Page -
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button. Example of Ideal Product Page
Cart Page -
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Besides these tracking methods, make sure the following is included on your store:
Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
Overall Font, Color, Spacing, Alignment need to adjust
Trust badges should be on the home page like 100% Authentic products, Easy return, etc
You need to write small writeup about you and your business, i mean personal touch so that you can connect your audience
Company / Business Logo Need to improve
Add a Blog section - it will be helpful for seo
If you need help please contact us at https://www.task4store.com/pages/contact-us
Cal here from Shopify, thanks for reaching out to us. I've taken a look at your store and you've done some really great work on it so far! It's lovely and colorful and I like the consistent colors throughout the store. Is this your first online store, or do you have some experience? There are a couple of areas I'd recommend addressing:
In terms of increasing conversions, have you performed some market research that would indicate you are targeting your audience effectively? Have you considered some influencer marketing?
Hey @NJE ,
Hope you are in good health. So I went through your store and noticed the following things you can work on.
Hope these will come in handy for you. Wish you best of luck for your future endeavors. Do not hesitate to ask if you have any further queries. If you find this helpful, do not forget to like the comment and let me know. Take care.