Hey @Craigallen16 , welcome to Shopify family
I checked your store and would like to share a few tips and feedbacks
Feedback #1: Have a unique and eye-catching logo. If you create an attention grabbing and professional design, then it can help you impress your market, increase your sales exponentially and make your company stand-out from the crowd. Also this should be added to favicon, as this will help increase usability of your site.
Feedback #2: Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
Do give a read to this article: https://www.shopify.in/blog/how-to-write-an-about-us-page
Tip #1: Use alerts / push-notifications to increase sales. Studies have found that these alerts can boost your app open-rates by 25% and app retention by 92%. A simple alert for updates and sales can benefit sales a lot. Make sure though, that they're not spammed when 3-4 alerts in website.
Tip #2: Invite customers to be part of your community. Also having a blog, getting out articles and having fresh content once in two weeks will allow you to drive traffic, help in starting conversations and build credibility.
Tip #3: I suggest you try adding some kind of stickers/badges to showcase stuff like trending, running out fast, back in stock, hot seller etc. Apps in Shopify app store can help with this by making the process very easy & simple. With labels/badges, you'll be able to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales.
Try out this and let me know if you want any further help, I'm always happy to help.
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...