Hey Pillow Coverz,
Below listed points would help optimize your store:
All the best!
Congrats on your store , nice range of Products that you have displayed here , I like the fact you have taken All Room essentials as prodcts , sometimes people don't realise how important all the products are , i feel your store might just need some ui change to make it more better appealing to the customers . i come from a design profession s wanted to give you some design inputs on your site , I've gone through you store , I think the key factor that you are missing on your store is the trust factor between your customer and the store , some of these tips can enhance that
1. the site is missing your logo in the first place , have a decent logo made and added to the landing page so that they know its a reputable brand , add slideshows ad banners showing offers and sale products on your website. the landing page could do some rework for sure, add a good landing image , a carousel to be prefferend of your products on models and also offer pages will work wonders
2. Categorise the Products better , I feel intestead of color coding it m I feel the type of categories should be different materials for pillow covers , I feel the categories can be added to the landing page in design grids that showcase the pictures. ,make sure the products have good photos to shows , pictures with low quality images will reduce the quality of the page and customers wont be interested to buy anything .
3. Make sure you have a good blog page to let others know the customer experiences and also testimonials., these build up trust factors and lets people buy from your store .
4. Make sure the for from the time the user enters your page to the checkout is seamless and without any hiccups . The transactions and order summary should be well maintained .
5. make sure the delivery happens on the given date and the tracking is available on your page rather than depending on a third party site for updates
6. Add product labels to your page , they do increase sales and plus gives your product better definition . ill leave a link of an app that can help you with this.
7. Add Product banners showing the offers for products on your page and add CTA buttons to them .