Feedback on my store

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Hello everybody I would like your feedback on my store specially that I do get traffic but no sales. Appreciating your suggestions.

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Hi  @Samarmurad 

I just had a quick look at your store and hope my suggestions below might help you.

1. Add a favicon to your store

This small but powerful icon can help strengthen your brand, as well as make your store unique. You might want to check out full tutorial from Shopify: https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

Screen Shot 2020-08-30 at 2.03.42 AM.png

2. Use Testimonials and Trust Badges to increase your visual credibility

Try to add a review section as social proof. Personally, I would go straight with the customer's reviews before making a purchase. Since you are offering a high-end (?) fashion with unique look, it will help you leverage your current customers to sell to potential customers, and it is also a powerful sales tool. 

Start with your best customers and reach out to them on your social media for feedbacks. Then you can either add your best customer's reviews in Home page or Product Details. See more at: https://www.shopify.com/blog/customer-testimonials

Trust badges also help you skyrocket your conversion rate. It is natural that customers will have doubts about your service, provide them payment assurances in the checkout page.

Screen Shot 2020-08-25 at 10.46.27 AM.png

3. Write a headline and subheading with a CTA (Call-to-action) button

Write a headline to grab the attention of your audience. People would like to know what your business is about and what you are able to do with it. Make sure people can tel what you sell within 5 seconds. It should be a short description of:

  • Who you are
  • What you sell
  • The values you offer

Sub headlines: Why your customers should choose you and their benefits. Add a short description in each Collection also.Screen Shot 2020-08-30 at 7.51.40 AM.png

CTA button: Give them the chance to take action on your home page (what to do next). Think about how to redirect audiences to the page you want them to take action. 

I found this course that might help you with Web Copywriting: https://www.skillshare.com/classes/Copywriting-For-Beginners-How-To-Write-Web-Copy-That-Sells-Withou...

Screen Shot 2020-08-30 at 1.47.57 AM.png

4. Shopify Popups and Announcement bar

  • I have noticed that you have some discount on selected products, why not show it in the announce bar? Show your offer while customers are scrolling through your page to target those engaged with your content and product.
  • Popup is part of the navigation experience. Create an exit message to invite your customers to the best seller products/ collection page before they leave with a limited time sale offer. This creates a rush purchasing. 

Jewelstreets-exit-intent-popup.png

5. Product details

  • Use Accordion for size options: Save the space for product details. People are more likely to read your product details in short paragraphs or in bulleted lists before purchasing. Move your product description above the “Add to cart" button.
  • Size guides: It would be great if you can display your size guides above the “Add to cart" button and create a separate size chart for size recommendations. This is to increase sales and reduce return.

Follow this guide to add a size chart: https://help.groupthought.com/article/842-how-to-add-a-size-chart-to-your-product-pages or customize your size guides here: https://shopify.dev/tutorials/customize-theme-add-size-chartScreen Shot 2020-08-30 at 1.48.38 AM.png

6. Use visual elements

  • Try adding your Instagram galleries: It helps to drive traffics from your visitors
  • Video If possible, try to embed a video advertisement in the slideshow => Demonstrate your product and how it being used
  • Use high quality product images from different angles with a zoomed-in feature to the material of your product when hovering => Increase trust and desirability
  • Showcase your top selling products/ collections

Read our Web design tips tricks for a professional site that converts for your inspiration.

 Above are my recommendations to your store. Like it or mark it as a solution to let me know if it is helpful for you. 

Cheers!

- Do you need to customize your landing page, product page, blog, coming soon, FAQ, about us pages? Check out PageFly - Advanced Shopify Page Builder.
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Thank you greatly for the feedback and suggestions I’ll start applying changes. Thank you loads!

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