I am feeling concerned that there is something I have done wrong.
I have had enough traffic through my store, mostly from FB, but no sales.
Please could someone scrutinize my store objectively and give me feedback?
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Congratulations for your store!
Hope following suggestions will help you
Make the fonts a bit more cleaner on the products page as well as to the homepage. Currently, as you can see it's looking quite cluttered. Moreover, if you have got genuine visitors but you are struggling to convert them into paying ones then it is definitely got to do with your Cart abandonment rate. Focus on that to check the analytics of the Cart abandoners and then customize your offers for them to win them back. Good Luck
Welcome to Shopify community!
As you said your store have reached your an amount of audience hence now you should consider set up retargeting campaigns to efficiently boost up sales. Retargeting campaigns allow you to re-engage and remind customer of your brand after leaving your website and offer product and productinformationstheyviewed with different kinds of attractive ad creatives. In other words, the goal for a retargeting campaign is awareness and conversion. You can start by installing the Ako Retargeting app on the Shopify app store. AkoRetargetingisa cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. Take a look at how you can set up a 14 days campaign in less than 15 minutes here: https://medium.com/@akohubteam/how-to-create-a-sequential-retargeting-campaign-591861d257b5.
Let me know if you have any questions regarding it, I'm confident that you will be able to boost your sales with the amount of traffic you have drove. Good luck:)
Hey @Shop4Joy ,
I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.
There's a lot of the process we can't see.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.