I am a newcomer here, recently opened up a store. I have done ads, getting 200~ views per day, but not getting any sales. This is how my conversion rate looks like per day.
I have tweaked the page by adding some discount code pop ups, Reviews, Shipping locator. I would love to get some feedback on what should I do to start getting sales. It seems to be customers backing out at the last minute, reasons unknown to me.
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Hey, @Anthony63! Congratulations on launching your Shopify store. I'd be happy to offer a couple of pieces of feedback.
One thing I would recommend tweaking is when/where your popup for the 15% off discount displays. Currently, it's at the very beginning of the homepage. This may not be the best time to display the offer since it blocks the customer from browsing the store and may turn them off altogether. However, if you set it so the pop-up only applies once per session on any product page. This gives them the incentive to take action on adding a product to their cart that they have shown some interest in.
Next up is your top menu. I'd recommend devoting it exclusively to shopping based links. Break out your categories so that your customers can see them all at a glance. Don't just hide everything behind a single 'SHOP' menu item or parent categories (Household items). Create additional collections that you can have a display as a dropdown under household items so they can find exactly what they're looking for (cleaning tools, dishware, organization, etc). The result should be reflected in an increased add-to-cart rate. You can take this a step further by investing in a third-party Mega Menu app, such as Buddha Mega Menu. It is a feature-rich app that offers a wide variety of great features. Feel free to check out their app demo, here. There are a variety of other Mega Menu options in our app store that you can check out as well. However I have personal experience using Buddha, and I like it a lot!
Lastly, I cannot recommend this guide enough for new entrepreneurs. It covers a variety of actional steps that you can take to get your first sale in 30 days. I highly encourage you to read through it and action some of the tips in there.
I hope that helps! If there is anything else I can help you with, please let me know.
This is an accepted solution.
Hey there, @Anthony63!
Welcome to Shopify! For your first store, you’re done great. There are some tweaks here and there, but you’re on the right track.
Let’s just jump right in.
First thing: Your pop-up and confirmshaming. Confirmshaming is a dark pattern that tries to guilt visitors into clicking “yes” on an offer.
So in your case:
So two things to changes:
Alright, moving on to the homepage
For reference, I’m on the Japanese Streetwear Hoodie.
Wrapping it all up
You’ve done a great job getting started, and now with some visitor behavior, you can tackle whatever is stopping your visitors from turning into customers. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps, and good luck!
Cheers - Danny
Have seen your store and maybe I have some suggestions to help you improve your conversion rates.
- This text inside the red border should be changed. You can try "Maybe Later" or "I'll take a later"
- Add an announcement bar up there.
- The text "Online Store" is not suitable. Maybe you need to change to "Featured Collections"
- Add a CTA button on your banner.
- On your product pages, you're lacking some parts.
Here are some:
+ Quantity section
+ Sticky Add to Cart
- Your homepage is lacking some necessary sections.
+ Your story. Why you start this business.
+ Featured Products
+ Gallery to show more product photos.
You can try to check this app Shoppable Instagram Gallery. It will help you make a beautiful gallery and also make it shoppable.
- You're lacking some part down there. FAQ, Policy, Contact, Terms of service, etc. Those parts will increase your social proof.
Hope this helps!