Feedback on my sustainable shop

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New Member
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Hi Shopify community!

I started a store called Salvos (which means survival in Latin) which sells basic sustainable goods across categories because shopping for sustainable products is currently very time-consuming. I would love to get feedback on my store. I launched it last week. It is getting a ton of traffic, but I am not getting sales. 

 

The link is www.salvos.shop. 

 

Thank you and much appreciated!

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Excursionist
32 4 11

This is an accepted solution.

Hey @gurwin 

 

I had a look at your shop and think it looks very good. You seem to have great products and the pricing seems fine also. You have a blog section but only one post. Given the mission is around sustainability, I would suggest you write more to encourage visitors to understand the mission and see how this combines with your products. 

 

You said you don't have sales yet there are a high number of customer reviews per product. How have you gotten these reviews? Reviews are great for social proof to encourage people to buy but I'm surprised you are not getting sales despite having this number of positive reviews.

 

The logo is fine but the colour palette seems different from the overall site which looks odd (blue vs. purple) - maybe look at this to see if you can align one way or the other. 

 

Hope this helps. 

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Shopify Partner
1954 122 428

This is an accepted solution.

Hey Salvos,

The home button should be added to the beginning of the main menu for ease of navigation to the homepage. "Sale" section should be a part of the main menu to highlight all the discounted items. Some other keen observations for store improvement are as follows:

  1. The correct order of arrangement of the main menu elements is as follows: Home, Shop, Sale, About, Blog and Contact.
  2. "Pinterest" and "Twitter" should also be added to social links apart from Facebook and Instagram for better connectivity.
  3. I would love to see an Account login/sign-in system, as it is a must for an ecommerce.
  4. Login, when added, should be placed beside the search bar and cart for a more systematic header view.
  5. Use the header template for highlighting promotional discounts as well apart from free shipping offers.
  6. Testimonials and Instagram images are a must for better brand promotion.
  7. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  8. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May the store become capable of converting visitors to customers very soon.

Neha :)

Sparq is a fast and beautiful search solution for Shopify store owners. It allows store owners to upgrade their default search to an extremely fast, more user friendly and feature rich search
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Shopify Expert
277 13 53

Hi Gurwin !

 

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

 HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Here login icon is also missing for creating the account before purchase.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.  Example of Good Header 
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are trust badges which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.  Example of Nice Home page 

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer Example of Good Collection Page 

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.                                                                                                    

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button will make your product page more interactive and user-friendly. Example of Ideal Product Page 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. 

INTEGRATIONS :

  1. Apps -- Apps must be there like sale pop for creating urgency to buy the products, live chat option for buyer seller conversation
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store

     3.Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.

  1. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck:)

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Tourist
7 0 1

@gurwin Fantastic shop. I love how consistent you are with your eco friendly brand and image. One thing potentially missing is a sustainable packaging solution (try EcoEnclose) and a way to offer your customers to make their orders carbon neutral when they check out (try EcoCart's Shopify app).

 

https://apps.shopify.com/ecocart

https://www.ecoenclose.com/

 

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