Hey Store Looks great just make sure that the following areas are all ticked off for you. These following areas are critical to a store
Spelling and Grammar
It might seem like common sense but the spelling and grammar on your store should be pretty much perfect if you’d like to look like a professional business. If this is not your strong point, make sure you ask friends or family members to proof-read everything for you.
A well-designed logo
We see a lot of stores where there is standard text in the logo space in the header. Having a great logo will help to define your brand. If your budget allows, you can hire a graphic designer. There are a lot of them available on our Shopify Experts Marketplace. To give yourself options, you could also run a design contest on 99Designs. A more budget-friendly option is to hire someone from Fiverr. Just like our Experts Marketplace, you will be able to see examples of their work so you will have an idea if they can design something to fit in with your brand image. If you're truly trying to bootstrap your store right now, you can also just design your own logo for free using Hatchful (Shopify's own logo designer tool) or Canva.
Menus and Links
If you are selling a lot of products, make sure they are sorted into Collections for easy organization. You will then be able to use them to link to your menus in your Navigation as well as display them on your homepage as a Featured Collection or as part of a Collection List. Most Themes have the ability to do this included in the theme editor. Dropdown menus can help keep your Navigation tidy.
Contact Us Page
In order to build trust with your customers, it’s vital they can get a fast answer to their questions. This will give them the confidence you will also respond quickly if they have an issue with their order. The more contact options you can provide, the more trustworthy you will appear as a business. Here are a few options to consider:
Visitors are more likely to turn into customers if they can see others love your brand and products.
Types of Social Proof:
Use only one popup on your store. Any more than that and you will frustrate your customers. Your popup should be a valuable addition to your site. Use it to encourage visitors to join your mailing list and/or follow you on Social Media. It’s worth offering an incentive, such as a discount code or a promise that email subscribers will be the first to hear of special offers, product launches, etc. You could also offer to enter them into a draw to win a product or gift card.
Some people like to have a popup which appears soon after visitors arrive on their website. As a shopper, I personally don’t like this method. If a popup interrupts my browsing experience, I’m more likely to get frustrated and will sometimes even leave the site. I’m fine with an exit popup that appears as I’m leaving anyway. If I enjoyed browsing the site, I’m more likely to respond to the call to action to be kept informed and reminded about the brand. Coupon Pop and Poptin are good options for creating useful popups.
About Us Page
Your About Us page is a valuable opportunity to sell your customer on your story, your vision, your mission, and what makes you who you are. Use it to highlight the biggest selling points of your brand. Check out The Untapped Potential of About Us Pages (and How to Write Your Own).
Your store's blog is a great opportunity to add value beyond your product. Use it to drive traffic to your website and boost your SEO. For inspiration, take a look at 8 Brilliant Blogs Run by Ecommerce Stores (And What You Can Learn From Them.
If you have all these then you are set, If you would like me to go through each bit of your store please let me know otherwise if you have that you should be ready to roll
Overall I think your shopify store looks pretty good, But I noticed a couple of things that you might consider adding.
You might consider adding social media links. If you add some social media accounts to your store like Facebook or Instagram, it will help build trust with your store and help get more customers
After looking I couldn't find a blog. A blog could be used to drive more traffic to your store, and you could also use it to recommend potential products that your customer could buy.
An important thing I couldn't find is a sense of urgency. Imagine you are a customer browsing an online store. Maybe you are ready to buy maybe you aren't. But there is a good chance you aren't in the buying mood at the moment. If you add a sense of urgency to your store it can help more of your customers to buy, and have them buy faster. One way you can do so is by adding https://apps.shopify.com/better-countdown .
After carefully reviewing I don't see reviews. If you add reviews it will help keep your customers on your site. If your customer needs to leave your site to do research on a product they might not come back, adding reviews can help with that.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
If you found this review useful I created an email course here https://mailchi.mp/7d8692283c12/shopify-conversion-course where you can learn more ways to convert your customers
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Hi @Com102382 ,
Love your store and your layout. Really cool to see a drone hobbyist store.
One thing you may want to look into is adding a faceted nav given the number of products you have. It may be overkill when you're just getting started though : ).
Definitely reach out once you start driving traffic to your site if you want to talk about conversion.
Hi @Com102382 ,
Congratulations on your store and welcome to Shopify
Your store looks nice, though there are a few things that I noticed and you might want to have a look at them:
1. Landing Page: Right now, the home page looks very overwhelming. You might want to look into making the landing page more attractive by adding carousel, high quality images, less text and fewer images.
2. Reviews: On the product description page, adding customer reviews will help you build trust among customers. It one of the key things that will help you boost sales.
3. Navigation Bar: The navigation bar looks old styled. It would be worthwhile to explore some ways of representing the nav that is more user friendly and is not clunky.
Also, I would recommend you to have a look at product labels and stickers from ModeMagic, that will help you attract more customers by communicating to them your messages such as sale,discounts,customer favorites,coming soon etc. on product images itself. You can also decide the position for your product labels on your product images. You also have an option for making your own stickers using "Make Custom Sticker".
Hope this helps!!