Hope you're doing great. I am Vinod from Bombay India providing professional website design Google abd Bing ads Email Marketing and Conversion rate Optimization Services to ecommerce merchants.
I Saw your store fantastic products I have sold Jewelry in retail store there are lot of things which you need to add before you proceed for Marketing ur site via digital channels.
Try to make the background white
Add product description in detail lots of things are Missing in product description.
Add ring size drop down option.
While shipping you provide insurance right since it's gold and diamond jewelry so I am asking.
I would be happy bro discuss further on email or call is it possible for you to email me on my email firstname.lastname@example.org
I am available in UK time 9.am to 8.pm
Congrats on your new store, I have spent some time looking at your store and want to give you some feedback, hope it would be helpful to you:
I- Home page
- You should make a sticky header- a fixed menu bar will help users navigate to the other pages easily, and they will not need to scroll back and forth anytime they need to visit a page.
- In my opinion, the collection image thumbnails are quite small, you should adjust to make them a bit bigger:
II- Collection page
- You should provide filters like filter by Price, Color, User rating average...By doing so, users will be able to assess the products based on their priority criteria easier.
- I would recommend you add secondary images on hover to add extra visual information and help users easily evaluate products.
- Just a small suggestion, the product images should align with each other to make site look more professional.
- You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.
III- Product pages
- Product Price is one of the most important criteria for users to assess a product, therefore, I would suggest you style the Product price to be more noticeable. You can use a large font size (similar in size to the product headline).
- Display “Return policy” on the main product page content: I see you mention clearly that "Shipping is calculated at checkout" which is great, in addition, I would recommend you link “Return policy” as well, since it will make people feel more confident when making the purchase.
- From my point of view, this "Shipping" tab is unnecessary since you already display "Shipping" on the main product page content above.
A page builder app is an ideal solution to help you build your pages quickly and effectively. At PageFly, we offer 70+ pre-made templates that help users reduce a lot of efforts in building pages and they can spend more time on marketing activities.
Above is my recommendation on your store. If you find it helpful please hit LIKE and MARK AS SOLUTION.
Best of luck!
Hello @Ellibelle, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- Give product recommendations. On the homepage, add a section of trending and new arrival products
- Make these aligned to each other and there should be space between the products.
- Setup Newsletter Subscription with automatic emails with thankyou and discount coupon.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
- Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
- Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
Hope the following suggestions will help you