Feedback on new-ish store

LittleLinda115
New Member
1 0 1

 

Our store is https://www.aisle-13.com

We are looking for feedback on the store, and if you have any suggestions or services for us to consider.  We are a seasonal, Halloween related store.  We have been live for a  month, but NO VISITORS yet.

LuckyDanny
Shopify Partner
266 47 162

Hey there, @LittleLinda115!  

First of all, congrats on your store. It’s exciting to launch a new store, but it’s frustrating to not get traffic. I would look at how you’re driving traffic to your store; if you’re relying solely on Google for organic traffic, you may have some issues. There are options you have for paid campaigns though that may help you bring in traffic, especially as we get closer to Halloween.

The first impression needs a little work. There are THREE pop-ups that take over when I land on your page:

LuckyDanny_0-1600201302083.png

It's an attack of the pop-ups. But really, you have three too many pop-ups, including one that uses a dark pattern of confirmshaming. Don’t do that. If you’re going to do anything, focus on ONE rather than all.

On that subject, your Spin to Win button covers up part of your navigation and doesn’t really fit in with your theme:

LuckyDanny_1-1600201301960.png

Let’s move on!

Homepage

  • Load a favicon
  • Take out your UA number
  • Do you need your “Get your haunt up and running…” banner? I don’t know what it means, and it’s not linked. Basically, take it out.
  • I would center your logo so that your menu bar can be moved up. 
  • Hero image: The image quality is pretty low on desktop, and the rotating images may be hurting more than helping. I would also suggest a better CTA button. Once you get traffic, I would suggest using a click heatmap to see how people are using your hero images and CTA. 
  • Collections: I do like your focus on collections right after the hero image. My suggestion is to make sure the photos are all the same dimensions; the Chupacabra image is portrait while the rest are landscape. 
  • The IT feature: Just remove it. It’s distracting and difficult to see since it skews the page. 

Footer

  • Contact Us: Add in your linked email address. 
  • About Us: Link Design Dynamics
  • Returns & Refunds: Link your email address. And PLEASE fix your pop-ups. This is what I experienced on your Returns & Refunds page, and it’s missing an obvious way to close it (though it closes when I click out of it):
    LuckyDanny_2-1600201301885.png

     

    This is happening across your site, which is making it difficult to review it! 
  • Privacy Policy: The Spin to Win button strikes again! I can’t click on it. 
  • Follow us: Add in your social links! Make sure it opens in a new tab. 
  • Location: Since you have a brick and mortar store, it may be good to include your address and phone number in case people in your area want to visit you in person. 

Main Navigation

  • My biggest issue here is that the way the collections are grouped stands out to me. You sometimes separate it by theme (Clowns, Voodoo) and then by 3D Rooms and Scenes. It doesn’t quite match for me. I would look at different ways to organize it and make it easier for visitors to find their products.
  • Again, once you start to get some visitors, make sure you use click heatmaps to see where people are clicking and session recordings to watch as they navigate across your website.
  • I would move your cart up into the header; it blends into the background too much.

Collection Pages

For reference, I’m on Dolls.

  • Lose the introduction. It’s unnecessary and pushes the products down.
  • I like that you mention that it’s easy to set up the panels, but I go one step further and SHOW how it’s done. Make a video, upload to YouTube and link to it. You could even feature it on an FAQ page.
  • Your filters need some work. It’s not helpful as it is. 

Product Pages

For reference, I’m on the Doll 19 product page.

  • Add in a shipping page here. How much can your visitors expect to pay for shipping? This is very helpful for visitors who don’t want surprises.
  • Button Colors: Update them to match your brand colors
  • Description: Don’t just copy and paste the description for your Dolls collection! Write unique descriptions for each of your products. Bring in that expertise you have and make it scream “YOU HAVE TO GET THIS!” 
  • Include important information, like how you hang it or how to care for it. 
  • Don’t forget about your reviews! Give your customers a chance to leave reviews on the products.

The good news is that Halloween is on the horizon, and people are interested in your products! As you get more visitors, watch recordings or check out heatmaps to evaluate what you can do to make your store even better. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck! 

Cheers - Danny

Proud to be a Shopify Plus Partner

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AllFetch
Shopify Partner
522 49 171

Hi @LittleLinda115,

Have seen your store and have some comments for you:

- Your logo doesn't stand out on your site. 

- The banner is not fittable I think because it makes your customers don't know what to focus on. 

ConveyLego0612_0-1600227380452.png

- Add some Quickview buttons to allow your customers to see more details faster. 

ConveyLego0612_1-1600227615008.png

- You can try to create an Instagram gallery to show more real-life photos that people are using your products. It can encourage your customers to decide faster. 

Check it out if you want to create one: Shoppable Instagram Gallery

By the way, you have many good parts:

- I love your product pages. 

- The blogs are great too.

- Live chat

Hope you can improve your store in the future!

Happy selling, 

 

AllFetch - eCommerce Order Fulfillment Service - Serving 10.000+ active merchants.
- We offer many solutions to help store owners grow their Shopify businesses.
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Click Like and Accept as Solution if you like! Want to customize your store, contact us at support@allfetch.com
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Munn
Shopify Partner
485 17 104

Hi @LittleLinda115 welcome to Shopify community 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:

1. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.

2. 
Add a favicon to your website. It will help you strengthen your brand and to add a polished look to your website.

3. 
Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also you can do more target oriented email campaigns. Also Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and option to continue shopping from the checkout page.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase

I hope this helps!

Munawar.

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