Hey there, @loveUcoffee!
Congrats on your new store! You’ve poured a lot of work into it, and it shows.
First, a question that you may or may not be able to answer: Who is your target audience, and what are they wanting to buy from you?
The reason this is important is because your focus on your store is skewed, especially on the homepage. I expected more emphasis to be put on the coffee side of it. Offering coffee that’s roasted to order is really neat and a selling point, but most of your page is dedicated to merchandise.
When I first saw your store, I expected there to be more about coffee as I scrolled - like a guide to different roasts or ways to make it.
It would be good to step back and look at where your conversions are coming from, how you’re driving customers to your site and how they are engaging with your brand. Do heatmaps, which show you where people click, indicate that they are ignoring coffee and going straight to the merch? Or are they ignoring the merch?
For reference, I’m looking at your Coffees.
For reference, I’m looking at the Mexico bean.
Communication: You need to have a chat option. Because your products could be confusing, having a way for customers to get real-time answers is very helpful. While the contact form is great, you need to go one step further and offer live chat.
I really like the way your store is headed! You’ve made a lot of progress, and you’re doing great. Visitor behavior will help you find ways to drive more conversions and make those customers happy! Lucky Orange has heatmaps, session recordings, polls, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny