I'm Richard Nguyen, CRO Expert of the PageFly - Free Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for about 97.000 active Shopify merchants.
Your store has many good points:
However, I have some feedback:
Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.
1. Home page
1.1 Add a CTA button on the hero banner
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
1.2 Add section about your brand story
A business can stand out with their brand story. A brand story helps customers understand more about your business and also helps your store look more professional.
1.3 Add a newsletter
A newsletter can be placed on the bottom of the home page. Having a newsletter on your site, customers can subscribe to their emails to receive product information, any sales campaign, etc from your store. This is a good way to keep in touch with your customers and increase engagement.
=> I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips.
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
P/S: This May 19-20th, we are having C-level E-commerce experts from #Shopify, Recart, vitals, The Dropshipping Council, Easyship, and ZAGO to join us in the extraordinary conference: "eCommerce 2021 - To Survive Is To Thrive".
-> In this event, these real experts will guide you from A to Z on how to build a successful store and provide tips regarding the newest trend in E-Commerce! This is a never-before opportunity where you can get lessons from the best minds in the industry without paying any fee (yes, the treat on us
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Richard - PageFly.
Hope you are doing good. Your store looks nice and here are few suggestions.
Add a nice Favicon.
Improve store Logo which gives Identity and Separates from the competition.
Add Shop Now(CTA) on the Hero banner.
Add ATC(add to cart) buttons on the Products.
Organize the Footer section and make sure to minimize the empty space on it.
Mention more contact details of your store to look trustworthy.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store.
Hello @WavelyWade, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify for over 1000's active Shopify merchants and hope that my sharing will help you improve your store performance.
- There is a blank space in the header. Remove these blank spaces.
- The viewport is too small. Make it larger. The viewport is the user's visible area of a web page.
- Add customer engagement tools in your store. This will make your store engaging & interactive which will help you to engage the traffic coming to your store and will reduce the bounce rate.
Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.
Looking for the right & effective app for your store?
If you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions.