The Header: you are using a sticky header which is very good. But you still need a search bar on the header; many customers will want it to search for your product.
Your Product page: you don’t have any product pages; when I click on “View Product”, only a modal with product details will show up. It is recommended that you should have your own product page to show and convert better.
I hope these suggestions can be helpful for your online store.
Good luck with your store!
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 100.000 active Shopify merchants.
I have just explored your website and I realized some plus points of your website:
However, I would like to make some suggestions so that your store could have more traffic and the conversion rate is increased accordingly.
First and foremost, you should check your store speed here, and improve which parts now cause low page speed. Per checking, your website score is 37 as you can see in the screenshot below
1. Home page
Having a sticky menu
This helps customers save their time to reach out to the menu whenever they need it
Having a big search bar
This can help your customer easily find out what they are looking for. At present, I do not find any search bar on the header of your page
Having new arrivals/featured products section
The last purpose you want is that the customers purchase something from your store. So why not put the thing right on the homepage?
The featured image should have a CTA button on it. In this case, the CTA button lies separately in a section below the featured image, so it could easily be overlooked, and the conversion rate will be affected then. Thus, I recommend you choose another feature image, not just to show what you are selling but also to make the CTA button outstanding. If you have more than one featured image, the slideshow would be an ideal option I think
I regard this section as About us, am I right? If so, please add an image about your brand to make it more interesting
It would be great if you could adjust those buttons to line up in the same row
I highly recommend that this testimonial section should be displayed as a section on the homepage. This helps enhance your brand trustworthiness
If you wanna catch the eye of the customers on your Instagram activities, please put it beyond the footer of the page
2. Product Page
To encourage the customer to buy your products, there are some drawbacks I would like to list as hereby for you to improve:
=> What helps you to build your store more easily, especially what helps you to build all the options I comment on above is a page builder.
It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, please LIKE it and mark it as a SOLUTION. Let me know if you have any questions.